Comedic Milestone

Brands poke fun at branded achievements for lighthearted celebrations

Implications - Seeking to create memorable moments around branded achievements, brands are turning to elements of humor to distinctly frame celebrations in unexpected ways. Whether it be poking fun at their own legacy, celebrating wins through pranks or creating expected merchandise, brands are turning to comedic strategies to not only surprise and delight consumers, but connect with them in a way that is more approachable in nature.

Workshop Question - How can you better leverage humor in your marketing and branding strategies? How can you use that to better connect with your consumer?
SCORE 7.8
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62,921 Total Clicks
May 18 - May 19
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Featured Examples
Burger-Inspired Soda Cans - DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac
SCORE 7.9
This Year and Hot 3,380 Clicks Pub: May 8, 18
Burger-Inspired Soda Cans
DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac
In celebration of McDonald’s Big Mac turning 50 as of this year, Brazilian agency DPZ&T created a limited-edition anniversary can for the fast food brand. The special-edition Coca-Cola... [More]
Year-Summarizing Musical Billboards - Spotify Wrapped 2018 Highlights Obscure and Hilarious Data
SCORE 8.2
This Year and Hot 1,416 Clicks Pub: Nov 30, 18
Year-Summarizing Musical Billboards
Spotify Wrapped 2018 Highlights Obscure and Hilarious Data
The fan-favorite Spotify Wrapped 2018 billboards have appeared around the world, highlighting the most obscure and hilarious musical moments of the year. The campaign pulls data from all of its... [More]
Celebratory Beer Fridges - Bud Light's 'Victory Fridges' Share Rewards When a Team Wins
SCORE 7.1
This Year and Warm 877 Clicks Pub: Aug 15, 18
Celebratory Beer Fridges
Bud Light's 'Victory Fridges' Share Rewards When a Team Wins
Bud Light is now introducing its ‘Victory Fridges’ to bars that want to offer a unique way for Cleveland Browns fans to celebrate when the team wins. Ordinarily, the beer fridge is... [More]
Rebranded Bookcase Promotions - IKEA Announced a Grown-Up Name Change for Its BILLY Bookcase
SCORE 6
This Quarter and Warm 505 Clicks Pub: Feb 28, 19
Rebranded Bookcase Promotions
IKEA Announced a Grown-Up Name Change for Its BILLY Bookcase
IKEA’s iconic BILLY bookcase is celebrating its 40th anniversary and to recognize how the furniture piece has only become more sophisticated with time, the furniture retailer introduced a... [More]
Magical Airport Makeovers - Singapore's Harry Potter-Inspired Airport Celebrates the Holidays
SCORE 5.1
This Year and Warm 702 Clicks Pub: Nov 23, 18
Magical Airport Makeovers
Singapore's Harry Potter-Inspired Airport Celebrates the Holidays
Singapore’s Changi Airport is already an architectural gem but in celebration of the holiday season, the Asian transit hub will transform into a Harry Potter-inspired airport. Drawing from the... [More]
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