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Reputation Protection

Online reputation-protecting platforms are on the rise

Trend - With online identities not just being susceptible to fraud, but to the regression of reputations for both brands and individuals, businesses that aim to mitigate the consequences of reputation-bashing are on the rise. These services exist in the form of altering algorithms and promoting positive content, and come as consumers’ desire to hold people and corporations accountable grows.

Insight - For modern consumers and businesses, reputation is no longer limited to one's immediate communities. The Internet has made it so that personal or brand identity can be observed, assessed and criticized from anywhere--and the increasingly reactionary nature of Internet engagement has accelerated this. For some brands and individuals, countering this with mitigation efforts allows them not just to protect their reputation, but their safety as well.
Workshop Question - How could your brand better protect its online identity and reputation?
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
21,680 Total Clicks
Date Range:
Jan 18 — May 19
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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