DTC Plant

Direct-to-consumer plant shops speak to Millennial purchasing preferences

Implications - In an effort to help consumers find a natural escape from the stressors of urban life, many consumers are turning to online direct-to-consumer solutions, even when it comes to plants. While these brands have had to overcome logistical challenges in shipping plants long distances, this move fulfills the desire many younger consumers have to either shop on a subscription-basis or to filter offerings based on specific requirements without having to speak to an expert.

Workshop Question - What Millennial need might a direct-to-consumer offering from your industry fulfill?
SCORE 8.8
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60,108 Total Clicks
Jan 18 - May 19
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Featured Examples
Wellness-Centric Plant Shops - 'The Sill' Appeals to Millennials from a Self-Care Perspective
SCORE 9.3
This Quarter and V. Hot 3,372 Clicks Pub: Feb 21, 19
Wellness-Centric Plant Shops
'The Sill' Appeals to Millennials from a Self-Care Perspective
Houseplants are often only purchased for their aesthetic qualities or sometimes even their ability to improve indoor air quality—The Sill sets itself apart as a modern plant retailer that... [More]
D2C Houseplant Start-Ups - Bloomscape Conveniently Delivers Plants Across the US in Boxes
SCORE 8.9
This Quarter and V. Hot 4,630 Clicks Pub: Feb 21, 19
D2C Houseplant Start-Ups
Bloomscape Conveniently Delivers Plants Across the US in Boxes
Rather than visiting a garden center to outfit one’s home with a variety of houseplants, consumers are able to place a quick and easy order through Bloomscape and have a potted plant delivered... [More]
Whole-Home Houseplant Sets - Horti Makes Buying Indoor Plants in Large Quantities Effortless
SCORE 7.5
This Quarter and Hot 2,219 Clicks Pub: Feb 21, 19
Whole-Home Houseplant Sets
Horti Makes Buying Indoor Plants in Large Quantities Effortless
When it comes to buying indoor plants that are lush and healthy, people no longer need to go out of their way to get to a garden center, which can be few and far between. Horti is a plant start-up... [More]
Succulent Subscription Boxes - 'The Desert Box' Shares Succulents and Cacti on a Monthly Basis
SCORE 6.4
Warm 1,460 Clicks Pub: Jan 30, 18
Succulent Subscription Boxes
'The Desert Box' Shares Succulents and Cacti on a Monthly Basis
Many subscription box services offer products that are meant to be quickly consumed, but The Desert Box sets itself apart by offering long-lasting succulents and cacti that should not perish with... [More]
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