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DTC Plant

Direct-to-consumer plant shops speak to Millennial purchasing preferences

Implications - In an effort to help consumers find a natural escape from the stressors of urban life, many consumers are turning to online direct-to-consumer solutions, even when it comes to plants. While these brands have had to overcome logistical challenges in shipping plants long distances, this move fulfills the desire many younger consumers have to either shop on a subscription-basis or to filter offerings based on specific requirements without having to speak to an expert.
Workshop Question - What Millennial need might a direct-to-consumer offering from your industry fulfill?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
75,123 Total Clicks
Date Range:
Jan 18 — May 19
Trending:
This Year and Hot

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