Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beet-Based
Performance
Performance-enhancing beverages and supplements adopt beet formulations.
3.2
Trend score
Trend
What is the Beet-Based Performance trend?
Beet-Based Performance: Beet-based drinks that aim to boost performance and aid recovery during exercise are on the rise, coming on the tails of beets' adoption into the world of "superfood" marketing. The nutrient-rich nature of the root vegetable, as well as its growing prioritization in the wellness space, caters to health-conscious consumers who prefer familiar performance-enhancing alternatives.
Insight
The consumer insight behind the Beet-Based Performance trend
As consumers turn to "clean" diets and natural products, they're increasingly concerned with the items they purchase having ingredients or elements that are immediately recognizable to them. Making purchase decisions based on what's already familiar is of comfort to consumers who are seeking out alternatives to what they perceive to be products that are unaligned with their chosen lifestyles.
Trend themes
Themes within the Beet-Based Performance trend
Three behaviours holding the trend together01
Plant-Based Supplements for Athletes
As consumers turn to clean eating and natural foods, the use of plant-based supplements that enhance athletic performance and can aid in post-workout recovery are on the rise.
02
Beet-Based Performance Enhancers
Beetroot-based drinks, powders, and supplements are on the rise for their ability to increase blood flow, mitigate lactic acid, and improve endurance and strength.
03
Convenient and Nutrient-Dense Powdered Beverages
With the rise of busy lifestyles and an emphasis on nutrition, beverages in powdered form are on the rise as a convenient and clean source of energy and nutrients.
Industry implications
What the Beet-Based Performance trend means for industry
Where the trend changes the playbookFor
Sports and Athletic Performance
The sports industry can benefit from developing natural and clean plant-based supplements that cater to a health-conscious consumer base.
For
Wellness and Holistic Health
Beet-based supplements and drinks are catering to a wellness market that prioritizes natural and plant-based ingredients in their food and supplements.
For
Beverage and Supplement Manufacturing
Manufacturers can evaluate and develop beet-based supplements and powdered beverages that cater to consumers seeking functional and natural ingredients to supplement their diets.
Workshop question
Consider an unlikely but familiar ingredient or element your brand could adopt into its own product lines.
Trend signals
Trend signals for Beet-Based Performance
Trend score 3.2 out of 10, from popularity 45%, activity 44%, freshness 8%.
Popularity45%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Beet-Based Performance trend
6 featured examples from Jul 15, 2017 to Aug 14, 2019CategoryLifestyle
Beet Nitrate Endurance Drinks
The Mode Endurance & Power Booster Helps You Push Past Limits
Chance for natural and WADA-compliant supplements to disrupt the traditional sports supplement industry.
CategoryLifestyle
Blood Flow Enhancement Supplements
The VitalFit RedRood Blend Keeps Lactic Acid Levels Low
Opportunity for companies to innovate and offer a wider range of pre-workout supplements for athletes and fitness enthusiasts.
CategoryLifestyle
Powdered Juice Mixes
Smart Pressed Juice Powder is Convenient and Nutrient-Dense
The health foods and supplements industry has an opportunity to capitalize on the growing demand for convenient, nutrient-dense products made from organic or natural ingredients.
CategoryLifestyle
Potato-Based Drink Mixes
Revere Makes Energizing Drink Mixes with a Sweet Potato Base
Disruptive innovation opportunities in the sports nutrition industry through the creation and promotion of plant-based, whole-food nutrition products that provide dietary suppleme…
CategoryLifestyle
Sport-Enhancing Beetroot Supplements
AltRed is Made with the Phytonutrient Betalain
The sports nutrition industry can explore the trend of plant-based performance enhancers to develop innovative supplements.
CategoryLifestyle
Performance-Boosting Beet Juices
Juice Performer's Beverages Support Increased Stamina & Strength
Disruption potential in developing specialized beet juice products for athletes.
