Revere sets itself apart as a maker of pre- and post-workout drinks by sharing the benefits of fuelling oneself with clean, whole foods. As Revere CEO Matthew Scott puts it: "We are not claiming to have created a new super-pill with mythical powers, rather, we’re making it simpler and easier for people to adopt the basic principles of whole-food nutrition that decades of research and intuition have proven to be true."
The brand's vegan drink mix formulas are made with a base of ingredients like sweet potato, pea and rice protein, pomegranate, beetroot and green tea. Varieties like Energy Peach Tea, Cardio Vanilla Chai and Strength Dark Chocolate serve as dietary supplements that offer support for different areas of the body before and after working out.
Just this week, Revere announced that it is now launching a customized subscription service to delivery drink mixes to consumers on a monthly basis.
Why This Trend Is Growing
- Whole-food Nutrition
- Disruptive innovation opportunities in the creation and marketing of plant-based, whole-food nutrition products that provide dietary supplements to support a variety of lifestyles and individual needs.
- Customized Subscription Services
- Disruptive innovation opportunities in the creation and marketing of customized subscription services that offer monthly delivery of nutrition supplements based on individual needs and preferences.
- Clean Energy Beverages
- Disruptive innovation opportunities in the creation and marketing of clean energy beverages that provide an alternative to traditional, sugar-laden energy drinks for pre- and post-workout consumption.
Industries Being Reshaped
- Sports Nutrition
- Disruptive innovation opportunities in the sports nutrition industry through the creation and promotion of plant-based, whole-food nutrition products that provide dietary supplements that cater to the unique needs of athletes and fitness enthusiasts.
- Subscription Services
- Disruptive innovation opportunities in the subscription service industry through differentiated offerings that cater to the growing demand for personalized health and fitness solutions.
- Functional Beverages
- Disruptive innovation opportunities in the functional beverages industry through the creation and promotion of clean energy beverages that cater to the growing demand for healthier alternatives to traditional energy drinks.
