Category
Lifestyle
Assisted Choices
Trend cluster
Category
Circular
Single-Use
Typically disposable products are revamped with reusable materials.
4.7
Trend score
Trend
What is the Circular Single-Use trend?
Circular Single-Use: Food and beverage brands are revamping routinely-used disposable items with materials that permit multiple uses, in order to align overlooked products with the growing success of the Circular Economy.
Insight
The consumer insight behind the Circular Single-Use trend
Consumers are increasingly experiencing eco-related guilt when purchasing products that increase their carbon footprint, especially plastic items. With the existing and impending consequences of climate change and pollution now being more known to the average consumer, they're more likely to turn to brands that integrate their services with eco-conscious initiatives.
Trend themes
Themes within the Circular Single-Use trend
Three behaviours holding the trend together01
Circular Economy
Revamping disposable items to integrate with eco-conscious initiatives.
02
Sustainability Movement
Creating a demand for a more sustainable use of resources in various industries.
03
Eco-friendly Alternatives
Replacing single-use plastic with reusable and recyclable materials.
Industry implications
What the Circular Single-Use trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Integrating circular economy strategies in revamping routinely-used disposable items.
For
Kitchen and Dining
Offering eco-friendly replacements for single-use items in the kitchen and dining space.
For
Travel
Creating portable and convenient eco-friendly products for those on the go.
Workshop question
Consider how your brand will be impacted by the rise of the circular economy. How will it adapt?
Trend signals
Trend signals for Circular Single-Use
Trend score 4.7 out of 10, from popularity 71%, activity 64%, freshness 8%.
Popularity71%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Circular Single-Use trend
4 featured examples from Sep 13, 2018 to Mar 14, 2019CategoryEco
Reusable Coffee Pods
The Capsulier Lite Lets Users Create Their Own Nespresso Pods
Coffee pod manufacturers can explore the creation of reusable coffee pod options or collaborate with Capsulier to incorporate their technology into their machines.
CategoryEco
Sleek Reusable Cup Sleeves
The PLEI Coffee Collar Boasts a Stylish Aesthetic and Functional Design
Restaurants and coffee shops can invest in reusable cup sleeves as a part of their sustainable initiatives.
CategoryEco
Eco Bottle Brand Straws
The New S'Well Stainless Steel Straw Set Comes with Four Units
The S'Well Stainless Steel Straw Set showcases an opportunity for consumer goods companies to tap into the growing demand for eco-friendly alternatives in the beverage industry.
CategoryEco
Reusable Beeswax Sandwich Wraps
Sustainable Beeswax Food Wraps are Better for the Environment
The sustainable food wraps align with the growing sustainability movement, offering a solution to reduce plastic waste.
