BMW Canada recently joined forces with fellow creatives to launch its BMW Luxury Lounge which aims to offer an elevated lifestyle experience for visitors. The premium lounge spotlights elegant interior design and the impeccable craftsmanship that is synonymous with the BMW brand. It also aims to highlight BMW's focus on design, innovation and technology in one space for car buffs to enjoy. Its inception is a partnership between the premium auto brand, French design brand Roche Bobois, luxury lifestyle brand Montblanc, German fashion house HUGO BOSS, tech giant Samsung Canada and LUMAS Canada art gallery.
Unveiled in the heart of Toronto's Yorkville neighbourhood at a private event earlier this week, the BMW Luxury Lounge gave guests a chance to preview the brand's latest BMW 8 Series Coupé and the first-ever BMW X7 in person. Additionally, the event featured a panel discussion moderated by Cityline design expert and interior designer Shai DeLuca. The talk included insights from Christian Vermast, SVP of Sales at Sotheby's International Realty Canada, Anton Vigden, Air Canada Director of Brand Experience, Erin Lang, Managing Director of LUMAS Canada and Sebastian Beuchel, Director of Brand Management of BMW Canada. The BMW Luxury Lounge will remain open in Toronto, Canada until October 16th.
Image Credit: BMW Canada
The BMW Luxury Lounge Offers a Premium Lifestyle Experience
Jana Pijak — October 11, 2018 — Autos
References: bmw & press.bmwgroup