Category
Tech
Escalation Logic
Trend cluster
Category
VR
Casino
VR allows the casino experience become a personalized immersion.
2.2
Trend score
What's Happening
What is the VR Casino trend?
VR Casino: There has always been a very distinct divide between physical and online casinos due to the lack of atmosphere only available in the brick and mortar setting. With the utilization of VR, brands now have the ability to bridge that gap by creating immersive experiences targeting specific audiences.
Insight
The consumer insight behind the VR Casino trend
As consumers have become more accustomed to increasingly immersive technologies in their everyday lives, they've started to expect the same from their entertainment experiences as well. This is driven not only by a desire for novelty and excitement but more importantly, by a desire to feel a sense of escape from the everyday.
Trend themes
Themes within the VR Casino trend
Three behaviours holding the trend together01
Immersive VR experiences
As consumers expect more immersive technologies in their daily lives, VR offers an opportunity for businesses to create engaging and lifelike experiences in settings like casinos.
02
Virtual social spaces
Online casinos are evolving to become more social spaces, allowing players connect with others and participate in tournaments just as they would in a physical casino.
03
Gamification of casino games
With the help of VR technology, casinos are gamifying classic games like poker and blackjack to offer a more engaging and interactive experience for players.
Industry implications
What the VR Casino trend means for industry
Where the trend changes the playbookFor
Gaming and Entertainment
The VR gaming and interactive entertainment industry can benefit from creating more realistic and engaging experiences, like immersive casino games.
For
Virtual Reality
The virtual reality industry is expanding in the context of online gambling, offering a means to create new virtual social spaces for groups of people to engage in authentic casino-like experiences.
For
Gambling
The gambling and casino industry is being disrupted by the use of VR technology, offering opportunities to create more engaging and realistic gaming experiences through the gamification of classic games.
Workshop question
How could your brand utilize VR to personalize your product offering?
Trend signals
Trend signals for VR Casino
Trend score 2.2 out of 10, from popularity 36%, activity 22%, freshness 8%.
Popularity36%
Activity22%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the VR Casino trend
4 featured examples from Apr 29 to Apr 30, 2019CategoryTech
Immersive Tech Casinos
The Orleans Hotel and Casino's Virtual Zone is Interactive
The gaming and entertainment industries can incorporate virtual reality technology to create immersive experiences and new revenue streams.
CategoryTech
Virtual Casino Social Clubs
Perilous Orbit's Latest VR Project is an Immersive Casino Experience
Opportunity for gaming developers to create virtual reality casino games and experiences.
CategoryTech
Interactive Casino Driving Games
Didsbury Casino's Ultimate VR Driving Experience is Immersive
The gaming industry can take advantage of VR technology to create immersive and hyper-realistic driving games, providing more entertainment options for gamers.
CategoryTech
Immersive VR Poker Games
Pokerstars VR Supplies Virtual Players with a More Engaging Experience
Disruptive opportunities for virtual reality gaming companies to create immersive and interactive experiences for players.
