Chemical-Free H2O

Water products and cleansing tools rely on chemical-free claims

Implications - There has been an increased occurrence across the water space of products relying on claims of being 'free-from-chemicals'. Similar to GMO-free offerings, chemical-free claims on water products tend to take on a broad definition. This speaks to an emerging phenomenon where consumers prioritize a desire for claims to clean, natural products over an understanding of what that entails.

Workshop Question - Brainstorm ways to make your offering more 'clean' without spreading misinformation.
SCORE 7.6
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43,327 Total Clicks
Mar 18 - May 19
Recent and Warm
LifestyleEcoDrinking
Featured Examples
Bamboo-Filtered Water Bottles - BU Boasts a Selection of Sustainable Bamboo-Based Products
SCORE 7.9
Hot 3,129 Clicks Pub: May 7, 18
Bamboo-Filtered Water Bottles
BU Boasts a Selection of Sustainable Bamboo-Based Products
BU is a London-based brand that seeks to promote a healthy and sustainable lifestyle with bamboo-based products. The brand’s filtered water bottle is leakproof with a stainless steal clap and... [More]
Ultra-Fast Adventurer Water Purifiers - The GRAYL 'GEOPRESS' Offers Purified Water in Eight Seconds
SCORE 7.7
This Year and Hot 1,156 Clicks Pub: Dec 14, 18
Ultra-Fast Adventurer Water Purifiers
The GRAYL 'GEOPRESS' Offers Purified Water in Eight Seconds
Water purification is quickly becoming an important topic for consumers on a general basis but is essential for avid adventurers, so the GRAYL ‘GEOPRESS’ is positioned as the best way to... [More]
Untreated Spring Waters - Tourmaline Spring Water Comes From a Fresh Water Source in Maine
SCORE 6.1
Warm 278 Clicks Pub: Apr 12, 18
Untreated Spring Waters
Tourmaline Spring Water Comes From a Fresh Water Source in Maine
Tourmaline Spring water is a raw product that is not enhanced or filtered in any way. Described as a high quality and ethical product, the beverage features no added chemicals and is left completely... [More]
Water Dispenser Disinfection Systems - The Quasar System Provides Ultra-Pure Drinking Water
SCORE 5.8
This Month and Warm 258 Clicks Pub: Apr 13, 19
Water Dispenser Disinfection Systems
The Quasar System Provides Ultra-Pure Drinking Water
The Quasar system has been developed through a partnership between Oasis International and AquiSense Technologies, and aims to achieve water with exceptional purity. The system utilizes the... [More]
Stylish Countertop Water Purifiers - The 'Q&C Nano' Smart Water Purifier Tracks Consumption and More
SCORE 4.6
Average 475 Clicks Pub: Mar 20, 18
Stylish Countertop Water Purifiers
The 'Q&C Nano' Smart Water Purifier Tracks Consumption and More
The ‘Q&C Nano’ smart water purifier has been created as a new solution for the modern home that will offer a stylish way to ensure that you and your family are only consuming the best-... [More]
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