Frozen Redefined

Frozen foods evolve to compete with typically fresh, made-to-order meals

Implications - Battling concerns and misconceptions over frozen food, brands are revitalizing how frozen food products are perceived. Moving into the health and wellness space, frozen food brands are creating product lines and activations that speak to the fresh and all-natural aspect of their ingredients. Whether it be focusing on health food claims or simply showcasing items in a new light, these examples speak to how products typically only associated with convenience, are now tackling health and nutritional needs.

Workshop Question - How can you revitalize your products and services to align with emerging health and wellness needs?
SCORE 7.6
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41,770 Total Clicks
Feb 18 - May 19
This Week and Warm
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Featured Examples
Vending Machine Cafes - Chef-in-Box's VendCafes are Disrupting the Industry in Singapore
SCORE 7.8
Hot 7,618 Clicks Pub: Feb 6, 18
Vending Machine Cafes
Chef-in-Box's VendCafes are Disrupting the Industry in Singapore
Neighbourhood cafes in Singapore are being challenged by a new kind of experience from Chef-in-Box that it calls the ‘VendCafe.’ These 24-hour cafes are made up only of vending machines... [More]
Frozen Spice Packs - Occo's Spices are Affordable, Sustainable and Support Fresher Flavors
SCORE 8.7
This Year and V. Hot 5,307 Clicks Pub: Feb 4, 19
Frozen Spice Packs
Occo's Spices are Affordable, Sustainable and Support Fresher Flavors
Having a fully stocked pantry is helpful for creating meals on a whim at home but this can also mean that the spices and seasonings stocked in one’s cupboards are past their prime—and Occo... [More]
Frozen Food Subscriptions - Mosaic Delivers Frozen Vegetarian Food Directly to Consumers
SCORE 8.4
This Month and Hot 399 Clicks Pub: May 3, 19
Frozen Food Subscriptions
Mosaic Delivers Frozen Vegetarian Food Directly to Consumers
Frozen food offers an incredibly convenient way for consumers to quickly and easily whip up a meal and Mosaic is a direct-to-consumer start-up that aims to change the way people shop for frozen... [More]
Low-Calorie Dairy-Free Frozen Bars - Enlightened Makes Dairy-Free Desserts with an Almond Milk Base
SCORE 5.8
This Month and Warm 163 Clicks Pub: Apr 23, 19
Low-Calorie Dairy-Free Frozen Bars
Enlightened Makes Dairy-Free Desserts with an Almond Milk Base
Enlightened, which is known for its high-protein, low-sugar ice cream products, is now venturing into the creation of dairy-free frozen bars that are also low in calories. These new treats are made... [More]
Plant-Based Frozen Burritos - The Alpha Burrito Chik'n Fajita is Mouthwateringly Meatless
SCORE 4.4
This Quarter and Average 105 Clicks Pub: Mar 29, 19
Plant-Based Frozen Burritos
The Alpha Burrito Chik'n Fajita is Mouthwateringly Meatless
Convenience and plant-based ingredients collide with the Alpha Burrito Chik’n Fajita that aims to deliver an exceptional flavor experience for consumers of all kinds to enjoy no matter where... [More]
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