Mainstream Lavender

The use of lavender as a flavor enters CPG and the QSR space

Implications - Brands in QSR and CPG are taking note of the growing popularity of lavender as a flavor in artisanal food spaces, and are adopting it into their own products. The expansion of this flavor comes as brands adapt to the increasingly wellness-minded nature of modern consumers' consumption habits.

Workshop Question - How could your brand adopt a growing trend in the artisanal space?
SCORE 6.9
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25,418 Total Clicks
May 18 - May 19
This Quarter and Average
LifestyleFood
Featured Examples
Soothing Lavender Slushies - 7-Eleven's glacéau vitaminwater Chill Has a Blueberry-Lavender Flavor
SCORE 7.8
This Quarter and Hot 473 Clicks Pub: May 8, 19
Soothing Lavender Slushies
7-Eleven's glacéau vitaminwater Chill Has a Blueberry-Lavender Flavor
7-Eleven is introducing an all-new Slurpee Lite drink and the first glacéau vitaminwater Chill of its kind to be carried in its stores. Inspired by of-the-moment floral and botanical flavors, the... [More]
Lavender-Flavored Almond Beverages - Trader Joe's Creamy Non-Dairy Drink Comes in a Unique Flavor
SCORE 6.2
Warm 650 Clicks Pub: May 19, 18
Lavender-Flavored Almond Beverages
Trader Joe's Creamy Non-Dairy Drink Comes in a Unique Flavor
Trader Joe’s Blueberry Lavender Flavored Almond Beverage is a new non-dairy drink that offers a fresh take on nut milk. While there are plenty of almond milk beverages enhanced with chocolate... [More]
Craft-Fermented Coconut Yogurts - Culina's Plant-Based, Dairy-Free Yogurt is Packed with Probiotics
SCORE 5.6
This Quarter and Warm 336 Clicks Pub: Apr 29, 19
Craft-Fermented Coconut Yogurts
Culina's Plant-Based, Dairy-Free Yogurt is Packed with Probiotics
Culina makes fermented coconut yogurt products that are plant-based, offering a flavorful way for consumers to enjoy all the benefits of probiotics without dairy. The healthy yogurt alternatives... [More]
Temperature Extreme Refreshments - The New Vitaminwater Fire and Ice Drinks are Vitamin-Fortified
SCORE 6.2
This Year and Warm 292 Clicks Pub: Mar 20, 19
Temperature Extreme Refreshments
The New Vitaminwater Fire and Ice Drinks are Vitamin-Fortified
The new Vitaminwater Fire and Ice flavors have been unveiled by the Coca-Cola Company as different kinds of refreshments that will offer consumers a distinctly flavorful way to hydrate during or... [More]
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