Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mainstream
Lavender
The use of lavender as a flavor enters CPG and the QSR space.
4.1
Trend score
Trend
What is the Mainstream Lavender trend?
Mainstream Lavender: Brands in QSR and CPG are taking note of the growing popularity of lavender as a flavor in artisanal food spaces, and are adopting it into their own products. The expansion of this flavor comes as brands adapt to the increasingly wellness-minded nature of modern consumers' consumption habits.
Insight
The consumer insight behind the Mainstream Lavender trend
The QSR space isn't typically known for offering luxury food and beverages. Because of its focus on quick and affordable foods, consumers often associate it with convenience--however on the flip side of that is that it's commonly understood that QSRs are unhealthy. The introduction of elevated ingredients into the traditional QSR model is able to shift consumer perception to a more positive direction.
Trend themes
Themes within the Mainstream Lavender trend
Three behaviours holding the trend together01
Floral Flavors
Brands are taking note of the growing popularity of floral flavors in artisanal food spaces, and are adopting it into their own products.
02
Health-Conscious Convenience
The introduction of elevated ingredients into the traditional QSR model is able to shift consumer perception to a more positive direction.
03
Low-Calorie, Bold Flavor
Many health-conscious consumers are looking for bold flavor experiences that are low in calories and sugar.
Industry implications
What the Mainstream Lavender trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Floral, artisanal flavors and low-calorie, bold flavors are trends within the food and beverage industry.
For
Quick Service Restaurants
The QSR space has opportunities to shift consumer perception to a more positive direction with the introduction of elevated ingredients and health-conscious options.
For
Wellness and Self-Care
Health-conscious consumers looking for low-calorie, bold flavors suggest a trend within the wellness and self-care industry.
Workshop question
How could your brand adopt a growing trend in the artisanal space?
Trend signals
Trend signals for Mainstream Lavender
Trend score 4.1 out of 10, from popularity 69%, activity 46%, freshness 8%.
Popularity69%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mainstream Lavender trend
4 featured examples from May 19, 2018 to May 8, 2019CategoryLifestyle
Soothing Lavender Slushies
7-Eleven's glacéau vitaminwater Chill Has a Blueberry-Lavender Flavor
Innovating with new natural flavor profiles to attract health-conscious customers to beverages and frozen drinks.
CategoryLifestyle
Lavender-Flavored Almond Beverages
Trader Joe's Creamy Non-Dairy Drink Comes in a Unique Flavor
The plant-based milk industry can explore incorporating floral flavors and unique flavor combinations to attract consumers looking for alternative and refreshing options.
CategoryLifestyle
Craft-Fermented Coconut Yogurts
Culina's Plant-Based, Dairy-Free Yogurt is Packed with Probiotics
Culina's plant-based coconut yogurt products showcase the potential for innovation and expansion within the plant-based food industry as consumers seek out dairy-free alternatives.
CategoryLifestyle
Temperature Extreme Refreshments
The New Vitaminwater Fire and Ice Drinks are Vitamin-Fortified
The beverage industry can explore innovative ways to create flavorful and refreshing hydration options.
