The new Vitaminwater Fire and Ice flavors have been unveiled by the Coca-Cola Company as different kinds of refreshments that will offer consumers a distinctly flavorful way to hydrate during or after activity.
The Fire flavor is characterized by a spicy watermelon-lime profile, while the Ice option is made with a blend of cool blueberry-lavender flavors. This will create a tingling sensation and cooling effective, respectively, which will be appreciated by consumers who are looking for a different option for staying hydrated.
Vitaminwater Associate Brand Manger Natalia Suarez spoke on the new flavors saying, "When Vitaminwater first launched in the early-2000s, the brand broke the monotony of bottled water with flavor, color, vitamins and fun. With Vitaminwater Fire and Ice, we continue to excite taste buds with original flavors and unexpected sensory experiences our fans want."