'Waste is Delicious' Uses Food Waste to Create Soup, Soap & More
Laura McQuarrie — March 31, 2018 — Eco
References: kromkommer & ndtv
The Netherlands is hoping to significantly reduce the amount of food that is thrown away in the country with a new project called 'Waste is Delicious.'
The Waste is Delicious (Verspilling is Verrukkelijk) initiative is supported by a local university and a new national program called United Against Food Waste. So far, the project has introduced a wide range of food, beverage and personal care products that are made from food that would otherwise go to waste. This includes repurposing "ugly" vegetables into soups, making beer out of stale bread and even making soap from orange peels. In the first week of sales alone, more than 700 products were sold.
The government aims to reduce the amount of food that is thrown away by 17 million people by half, which would make it the first country in Europe to meet this global development goal by 2030.
The Waste is Delicious (Verspilling is Verrukkelijk) initiative is supported by a local university and a new national program called United Against Food Waste. So far, the project has introduced a wide range of food, beverage and personal care products that are made from food that would otherwise go to waste. This includes repurposing "ugly" vegetables into soups, making beer out of stale bread and even making soap from orange peels. In the first week of sales alone, more than 700 products were sold.
The government aims to reduce the amount of food that is thrown away by 17 million people by half, which would make it the first country in Europe to meet this global development goal by 2030.
Trend Themes
1. Food Waste Upcycling - Developing new food, beverage and personal care products from food waste is an upcycling trend with potential for scalability and profitability.
2. Circular Economy - The 'Waste is Delicious' project demonstrates a circular economy approach towards sustainability where waste is considered as a resource that can be reintegrated into the production system, creating new opportunities for innovation.
3. Socially Responsible Consumerism - Consumer demand is growing for sustainably sourced and produced products such as those made by the 'Waste is Delicious' initiative, creating a trend towards socially responsible consumerism.
Industry Implications
1. Food and Beverage - Food and beverage industry can adopt upcycling methods as an innovative approach to reduce waste, save resources and create new product lines and revenue streams.
2. Personal Care and Cosmetics - Personal care and cosmetics industry is an opportunity to transform waste streams into sustainable and eco-friendly products, while meeting customers' growing demand for ethically-sourced products.
3. Sustainability Consulting - Sustainability consulting services can help industries across various sectors to adopt circular economy principles, implement waste reduction strategies and make socially responsible investments.
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