Category
Tech
Scoped Judgment
Trend cluster
Category
Crypto
Loyalty
Consumers purchase from brands that offer crypto reward programs.
3.8
Trend score
What's Happening
What is the Crypto Loyalty trend?
Crypto Loyalty: Brands are bridging the gap between modern-day loyalty systems and the cryptocurrency industry by rewarding customers with digital coins. These programs reveal how brands can leverage emerging industries to hone in on their target demographics, without being explicitly exclusionary.
Insight
The consumer insight behind the Crypto Loyalty trend
For Millennial and Gen Z consumers who are literate in the emerging uses of technology, the use of these technologies to add value to existing systems offers a greater sense of accuracy and confidence. They feel somewhat betrayed by the processes and systems leveraged by previous generations and seek ways to differentiate their impact on and interaction with the world.
Evidence
Examples of the Crypto Loyalty trend
CategoryTech
Cryptocurrency Loyalty Rewards Points
Momentum Cryptocurrency Helps Brands Build Reward Programs
Incorporating blockchain-based loyalty programs into mobile engagement strategies.
CategoryLifestyle
Blockchain-Based Loyalty Programs
Latesso and qiibee's Team Up is a Pioneering Example
Implementing blockchain-based loyalty programs in the coffee industry to enhance customer loyalty and engagement.
CategoryTech
Cryptocurrency-Generating E-Bikes
LoyalCoin and 50cycles are Letting Users Pedal to Earn Crypto
The electric bicycle industry can benefit from the disruptive innovation of cryptocurrency-generating e-bikes by attracting a new segment of customers interested in sustainable tr…
CategoryBusiness
Decentralized Loyalty Programs
Rakuten Coin Will Allow the Company to Offer Borderless Rewards
Rakuten's adoption of Rakuten coin in its loyalty program demonstrates a disruptive innovation opportunity for the e-commerce industry.
CategoryLifestyle
Cryptocurrency Cashback Services
'Pei' Rewards Consumer with Up to 20% Back in Bitcoin or USD
Opportunity for banks to partner with cashback services to offer cryptocurrency rewards to customers.
CategoryTech
Crypto-Mining Rewards Programs
The Razer Softminer Program Uses Idle PCs to Gather Cryptocurrency
Gaming companies can utilize idle PC processing power for their own platforms while incentivizing users with rewards.
Workshop question
How could your brand create a future-focused loyalty program?
Trend themes
Themes within the Crypto Loyalty trend
Three behaviours holding the trend together01
Blockchain-Based Loyalty Programs
The emergence of blockchain-based loyalty programs present an opportunity for businesses to offer greater benefits and data security for customers.
02
Cryptocurrency Loyalty Rewards Points
The introduction of cryptocurrency-focused reward platforms like Momentum could lead to broader engagement with blockchain ecosystems for both customers and brands.
03
Decentralized Loyalty Programs
The use of decentralized ecosystems and currencies like Rakuten Coin present opportunities for companies to appeal to international markets and crypto enthusiasts.
Industry implications
What the Crypto Loyalty trend means for industry
Where the trend changes the playbookFor
Retail
Blockchain-based loyalty programs and cryptocurrency rewards programs offer businesses an opportunity to differentiate their impact on and interaction with Millennial and Gen Z consumers.
For
Gaming
The introduction of soft mining programs and cryptocurrency rewards incentivizes gamers and provides a new form of digital currency for in-game transactions.
For
Transportation
The creation of cryptocurrency-generating e-bikes is an innovative way to increase ridership and provide a new loyalty incentive for riders.
Trend signals
Trend signals for Crypto Loyalty
Trend score 3.8 out of 10, from popularity 64%, activity 41%, freshness 8%.
Popularity64%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
