Consumers purchase from brands that offer crypto reward programs
Trend - Brands are bridging the gap between modern-day loyalty systems and the cryptocurrency industry by rewarding customers with digital coins. These programs reveal how brands can leverage emerging industries to hone in on their target demographics, without being explicitly exclusionary.
Insight - For Millennial and Gen Z consumers who are literate in the emerging uses of technology, the use of these technologies to add value to existing systems offers a greater sense of accuracy and confidence. They feel somewhat betrayed by the processes and systems leveraged by previous generations and seek ways to differentiate their impact on and interaction with the world.
Insight - For Millennial and Gen Z consumers who are literate in the emerging uses of technology, the use of these technologies to add value to existing systems offers a greater sense of accuracy and confidence. They feel somewhat betrayed by the processes and systems leveraged by previous generations and seek ways to differentiate their impact on and interaction with the world.
Workshop Question - How could your brand create a future-focused loyalty program?
Trend Themes
1. Blockchain-based Loyalty Programs - The emergence of blockchain-based loyalty programs present an opportunity for businesses to offer greater benefits and data security for customers.
2. Cryptocurrency Loyalty Rewards Points - The introduction of cryptocurrency-focused reward platforms like Momentum could lead to broader engagement with blockchain ecosystems for both customers and brands.
3. Decentralized Loyalty Programs - The use of decentralized ecosystems and currencies like Rakuten Coin present opportunities for companies to appeal to international markets and crypto enthusiasts.
Industry Implications
1. Retail - Blockchain-based loyalty programs and cryptocurrency rewards programs offer businesses an opportunity to differentiate their impact on and interaction with Millennial and Gen Z consumers.
2. Gaming - The introduction of soft mining programs and cryptocurrency rewards incentivizes gamers and provides a new form of digital currency for in-game transactions.
3. Transportation - The creation of cryptocurrency-generating e-bikes is an innovative way to increase ridership and provide a new loyalty incentive for riders.
6 Featured, 44 Examples:
81,920 Total Clicks
Date Range:
May 18 — May 19
Trending:
Average
Consumer Insight Topics:
