Crypto Loyalty

Consumers purchase from brands that offer crypto reward programs

Implications - Brands are bridging the gap between modern day loyalty systems and the cryptocurrency industry by rewarding customers with digital coins. These programs particularly appeal to Millennials and Gen Z demographics due to their familiarity with the crypto industry. These programs reveal how brands can leverage emerging industries to hone in on their target demographics, without being explicitly exclusionary.

Workshop Question - How could your brand create a future-focused loyalty program?
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
38,131 Total Clicks
May 18 - May 19
This Month and Average
Tech
Featured Examples
Cryptocurrency Loyalty Rewards Points - Momentum Cryptocurrency Helps Brands Build Reward Programs
SCORE 5.7
Warm 542 Clicks Pub: May 2, 18
Cryptocurrency Loyalty Rewards Points
Momentum Cryptocurrency Helps Brands Build Reward Programs
Mobile engagement company MobileBridge recently announced its blockchain-based Momentum cryptocurrency, focused on loyalty for both customers and brands. While certain companies have already... [More]
Blockchain-Based Loyalty Programs - Latesso and qiibee's Team Up is a Pioneering Example
SCORE 6.7
Warm 614 Clicks Pub: May 1, 18
Blockchain-Based Loyalty Programs
Latesso and qiibee's Team Up is a Pioneering Example
Swiss coffee brand Lattesso is one of the country’s leaders in the industry and in 2018 the company is teaming up with qiibee for a blockchain-based loyalty program. Essentially, the power of... [More]
Cryptocurrency-Generating E-Bikes - LoyalCoin and 50cycles are Letting Users Pedal to Earn Crypto
SCORE 6.5
This Year and Warm 452 Clicks Pub: Sep 6, 18
Cryptocurrency-Generating E-Bikes
LoyalCoin and 50cycles are Letting Users Pedal to Earn Crypto
In an effort to increase ridership, 50cycles is partnering with LoyalCoin to deliver the world’s first cryptocurrency-generating e-bikes. Available in London, England, the cryptocurrency-... [More]
Decentralized Loyalty Programs - Rakuten Coin Will Allow the Company to Offer Borderless Rewards
SCORE 4.9
Average 299 Clicks Pub: May 7, 18
Decentralized Loyalty Programs
Rakuten Coin Will Allow the Company to Offer Borderless Rewards
Tokyo-based Rakuten is one of the largest e-commerce corporations in the world and the brand is hoping to better its loyalty program with the introduction of Rakuten coin. The introduction of this... [More]
Cryptocurrency Cashback Services - 'Pei' Rewards Consumer with Up to 20% Back in Bitcoin or USD
SCORE 4.1
This Year and Average 280 Clicks Pub: Jun 23, 18
Cryptocurrency Cashback Services
'Pei' Rewards Consumer with Up to 20% Back in Bitcoin or USD
The cryptocurrency craze is continuing as more consumers are seeking ways to get involved with the Digital currency, which has new services like ‘Pei’ popping up to the delight of... [More]
Crypto-Mining Rewards Programs - The Razer Softminer Program Uses Idle PCs to Gather Cryptocurrency
SCORE 4.8
This Year and Average 102 Clicks Pub: Dec 17, 18
Crypto-Mining Rewards Programs
The Razer Softminer Program Uses Idle PCs to Gather Cryptocurrency
Razer is perhaps best known for its high-end computer peripherals, but the company has decided to shift some of its focus to cryptocurrency with its new Razer Softminer program. Inviting users to... [More]
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