STEM and fashion brands combine and collaborate
Trend - Clothing brands' collaboration with STEM industries, or taking inspiration from them, is on the rise in a way that's visual and future-facing. The merging of these worlds serves as an example of the future of retail, with tech's integration into all aspects of the consumer journey being both functional and artistic in its impact.
Insight - In many ways, STEM and art overlap more than most consumers believe. However, those interested in art-based industries aren't always interested in their STEM counterparts (and vice versa). Brands that are able to explicitly merge the two, and show how the different spaces connect in a way that's visual and visceral, are able to better capture the attention of consumers.
Insight - In many ways, STEM and art overlap more than most consumers believe. However, those interested in art-based industries aren't always interested in their STEM counterparts (and vice versa). Brands that are able to explicitly merge the two, and show how the different spaces connect in a way that's visual and visceral, are able to better capture the attention of consumers.
Workshop Question - How could your brand work with experiential tech?
Trend Themes
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Stem-fashion Collaborations — The rise in fashion and STEM industries collaborating showcases the future of retail and those brands which explicitly merge the two have the disruptive innovation opportunity to capture the attention of consumers.
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Technology Immersed Fashion Campaigns — Deeper themes of technological immersion are popular in campaigns, allowing designers and companies who combine natural fabrics contrasted with modern electronic artwork to evoke nostalgia while at the same time modernized beauty.
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Stem-inspired Clothing for Girls — Girls' clothing is moving away from traditional gender-specific themes toward gender-neutral STEM clothing, which provides an opportunity for designers and brands who can capitalize on this empowering message to young girls.
Industry Implications
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Retail Industry — Merger of STEM & fashion industries and the incorporation of technology into all aspects of the consumer journey have the potential to disrupt today's retail industry.
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Fashion Industry — The use of deeper themes surrounding technological immersion in fashion campaigns and the rise of STEM-inspired clothing could disrupt the traditional fashion industry creating a new avenue for design.
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STEM Education Industry — The gender-neutral approach to STEM clothing presented in various women's clothing lines is a profound opportunity that may help shape the future of the STEM education industry, providing girls with male-dominated goals to pursue and an opportunity to feel empowered.
