Category
Tech
Delegated Interfaces
3.7
Trend score
Trend
What is the STEM Fashion trend?
STEM Fashion: Clothing brands' collaboration with STEM industries, or taking inspiration from them, is on the rise in a way that's visual and future-facing. The merging of these worlds serves as an example of the future of retail, with tech's integration into all aspects of the consumer journey being both functional and artistic in its impact.
Insight
The consumer insight behind the STEM Fashion trend
In many ways, STEM and art overlap more than most consumers believe. However, those interested in art-based industries aren't always interested in their STEM counterparts (and vice versa). Brands that are able to explicitly merge the two, and show how the different spaces connect in a way that's visual and visceral, are able to better capture the attention of consumers.
Trend themes
Themes within the STEM Fashion trend
Three behaviours holding the trend together01
STEM-Fashion Collaborations
The rise in fashion and STEM industries collaborating showcases the future of retail and those brands which explicitly merge the two have the disruptive innovation opportunity to capture the attention of consumers.
02
Technology Immersed Fashion Campaigns
Deeper themes of technological immersion are popular in campaigns, allowing designers and companies who combine natural fabrics contrasted with modern electronic artwork to evoke nostalgia while at the same time modernized beauty.
03
STEM-Inspired Clothing for Girls
Girls' clothing is moving away from traditional gender-specific themes toward gender-neutral STEM clothing, which provides an opportunity for designers and brands who can capitalize on this empowering message to young girls.
Industry implications
What the STEM Fashion trend means for industry
Where the trend changes the playbookFor
Retail Industry
Merger of STEM & fashion industries and the incorporation of technology into all aspects of the consumer journey have the potential to disrupt today's retail industry.
For
Fashion Industry
The use of deeper themes surrounding technological immersion in fashion campaigns and the rise of STEM-inspired clothing could disrupt the traditional fashion industry creating a new avenue for design.
For
STEM Education Industry
The gender-neutral approach to STEM clothing presented in various women's clothing lines is a profound opportunity that may help shape the future of the STEM education industry, providing girls with male-dominated goals to pursue and an opportunity to feel empowered.
Workshop question
How could your brand work with experiential tech?
Trend signals
Trend signals for STEM Fashion
Trend score 3.7 out of 10, from popularity 52%, activity 53%, freshness 8%.
Popularity52%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the STEM Fashion trend
4 featured examples from Oct 9, 2018 to May 8, 2019CategoryArt & Design
Knitting Machine Exhibitions
Uniqlo's The Art and Science of LifeWear Created Sweaters on the Spot
The fashion industry can leverage textile technology advancements to streamline manufacturing processes and create unique, sustainable products.
CategoryLife-Stages
STEM-Inspired Dresses
Annie the Brave Shares Empowering Clothing for Girls
The apparel industry can tap into the growing demand for STEM-inspired content by creating more clothing items that dispel stereotypes and empower girls from an early age.
CategoryAutos
Futuristic Car-Inspired Fashion Shows
Hussein Chalayan & Nio Boast an Experimental Collaboration
The collaboration between Hussein Chalayan and Nio presents disruptive innovation opportunities in the fashion industry by merging fashion with automotive design elements.
CategoryTech
Technology Immersed Fashion Campaigns
The Han Kjøbenhavn Spring/Summer 2019 Range Spotlights Games
Fashion brands can explore incorporating technology and interactive elements into their campaigns to engage consumers in new and immersive ways.
