Category
Autos
Racing Homage
Trend cluster
Category
Tokenized
Auto
The automotive industry is partnering with cryptocurrency projects.
3.4
Trend score
Trend
What is the Tokenized Auto trend?
Tokenized Auto: Traditional luxury car brands are collaborating with new-age cryptocurrency projects through IoT reward programs and supercar-investing platforms. These emerging partnerships reveal the growing collaboration potential in the cryptocurrency industry across a range of industries.
Insight
The consumer insight behind the Tokenized Auto trend
Growing up with the Internet of Things has allowed Millennials and Get Z to be more open and comfortable with digitally native concepts—like cryptocurrency, for example—than preceding generations. As younger demographics dive deeper and recognize the benefits of such concepts, they form a preference to digitally native methodologies over traditional alternatives on account of various benefits such as accessibility.
Trend themes
Themes within the Tokenized Auto trend
Three behaviours holding the trend together01
Cryptocurrency Rewards
The collaboration and application of cryptocurrency reward programs with traditional industries is on the rise.
02
Digital Ownership
New-age platforms establishing fractional ownership of luxury goods, such as exotic cars, highlight the growing preference of digital assets over traditional ones.
03
Autonomous Living Spaces
Technological innovations in autonomous transportation pause an opportunity to reimagine vehicles' purpose beyond transportation with personal living spaces.
Industry implications
What the Tokenized Auto trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Auto brands can leverage cryptocurrency, IoT, and autonomous technology developments to carve a disruption space in their traditional markets.
For
Luxury Goods and Services
Digital fractional-ownership and concierge services for cryptocurrency users are facilitating accessibility and inclusion opportunities for the luxury market.
For
Data-Driven Services
Expanding earning opportunities for users sharing their data provides industries with disruptive innovation possibilities, such as payment-for-data technologies.
Workshop question
How could your brand align itself with more future-focused partnerships?
Trend signals
Trend signals for Tokenized Auto
Trend score 3.4 out of 10, from popularity 56%, activity 37%, freshness 8%.
Popularity56%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Tokenized Auto trend
4 featured examples from Jan 11, 2018 to May 1, 2019CategoryAutos
Living Space-Outfitted Vehicles
The 'Icona Nucleus' Concept Car Offers a Glimpse of the Future
The automotive industry can explore opportunities in developing living space-outfitted vehicles that offer a comfortable and versatile experience for passengers.
CategoryTech
Cryptocurrency Concierge Services
The White Company Offers the Crypto-Rich a Host of Luxury Items
Established luxury goods and services companies can integrate cryptocurrency acceptance and personalized services to compete with luxury cryptocurrency concierge services.
CategoryAutos
Cryptocurrency-Earning Cars
Jaguar Land Rover Drivers Can Earn Payment by Sharing Driving Data
Automakers can now leverage blockchain technology to develop new revenue streams based on the value of driving data
CategoryAutos
Tokenized Exotic Car Platforms
The Bitcar Cryptocurrency Lets You Profit From Exotic Car Ownership
The cryptocurrency industry can leverage tokenized ownership to create innovative investment opportunities and enhance liquidity.
