Clothing is adopted with antimicrobial qualities for health and safety
Trend - Designers are adopting antimicrobial elements into the clothing they produce, now existing in everything from medical clothing to athletic apparel. These items add enhanced functionality for items worn by those with specific professions or hobbies, and come as preventative care becomes a growing priority for consumers.
Insight - With the rise of global awareness of the ways in which viruses and bacteria spread on surfaces, consumers are increasingly cautious and learning how to protect themselves and those around them. The evolution of antimicrobial products points to the ways in which consumers wish to incorporate health and wellness comprehensively into their lives.
Insight - With the rise of global awareness of the ways in which viruses and bacteria spread on surfaces, consumers are increasingly cautious and learning how to protect themselves and those around them. The evolution of antimicrobial products points to the ways in which consumers wish to incorporate health and wellness comprehensively into their lives.
Workshop Question - How could your brand add enhanced functionalities to an existing product or service?
Trend Themes
1. Antimicrobial Clothing - The adoption of antimicrobial materials presents an opportunity for designers and apparel manufacturers to incorporate enhanced functionality and meet growing consumer demand for preventative care.
2. Athletic-inspired Medical Apparel - Technical athletic fabrics and fashion-forward designs provide an opportunity for medical apparel brands to meet the demand for highly-functional and movement-friendly clothing among medical professionals.
3. Thermoregulating Outerwear - The utilization of breathable materials and thermoregulating technologies in outerwear presents an opportunity for outdoor apparel manufacturers to help consumers stay comfortable in changing environments.
Industry Implications
1. Apparel Manufacturing - The trend towards incorporating technical elements into clothing presents an opportunity for apparel manufacturers to create functional yet stylish clothing lines.
2. Medical Apparel - The adoption of athletic-inspired designs and fabrics presents an opportunity for medical apparel brands to create functional yet comfortable clothing options for medical professionals.
3. Outdoor Apparel - The integration of thermoregulating and breathable materials in outerwear presents an opportunity for outdoor apparel manufacturers to provide consumers with comfortable and versatile clothing options.
