Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cane-Based
Wrap
Sugarcane is being used as a naturally-sourced plastic-alternative.
5.2
Trend score
Trend
What is the Cane-Based Wrap trend?
Cane-Based Wrap: Brands using sugarcane fiber, a byproduct of sugar production, for a sustainable substitute for plastic. Such innovations highlight how brands are leveraging natural resources to reduce their ecological footprint to align with the value consumers are placing on being eco-conscious.
Insight
The consumer insight behind the Cane-Based Wrap trend
As consumers try to lead more environmentally conscious lives, they are turning to brands to support their pursuits. Consumers are increasingly expecting brands to lead the way in sustainable initiatives and to leverage their resources to develop innovations that will benefit the environment. This is especially poignant as more consumers are 'buycotting,' which is the act of only or mostly engaging with brands that are doing right in the world.
Trend themes
Themes within the Cane-Based Wrap trend
Three behaviours holding the trend together01
Sugarcane-based packaging
Brands are favoring the use of sugarcane-based materials for a more eco-friendly packaging solution.
02
Multipurpose sustainable packaging
The demand for more sustainable packaging options has given rise to multipurpose ranges that offer accountability.
03
Home compostable packaging
Brands like Bscly are moving towards home compostable packaging to give consumers a more accessible and responsible way of disposing of packaging materials.
Industry implications
What the Cane-Based Wrap trend means for industry
Where the trend changes the playbookFor
Packaging
Packaging companies have an opportunity to develop more sustainable and environmentally-friendly packaging solutions using sugarcane or other eco-friendly materials.
For
Beauty and personal care
Beauty and personal care brands can connect with environmentally-conscious consumers by using sugarcane-based materials for their packaging or developing more sustainable options.
For
Pet products
Pet product brands can appeal to mindful, environmentally-conscious consumers by using sugarcane-based or other sustainable materials for their packaging.
Workshop question
Consider how your brand could take inspiration from natural resources to reduce your brand’s environmental impact.
Trend signals
Trend signals for Cane-Based Wrap
Trend score 5.2 out of 10, from popularity 81%, activity 67%, freshness 9%.
Popularity81%
Activity67%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cane-Based Wrap trend
6 featured examples from Feb 2, 2018 to Apr 30, 2020CategoryEco
Compostable Sugarcane Packaging
Bscly Delivers Clothing in 100% Home Compostable Boxes
The online retail industry can adopt compostable and recyclable packaging solutions to meet consumer demand for sustainability.
CategoryEco
Sustainable Multipurpose Packaging Ranges
The ProAmpac Sustainable Packaging Range is Expansive
The packaging industry can capitalize on the trend by innovating and producing more sustainable and versatile packaging options.
CategoryEco
Renewable Frozen Dessert Packaging
Oatly is Using a New Eco Ice Cream Packaging for its Product
The food and beverage industry can adopt sustainable packaging designs to reduce their environmental impact and appeal to eco-conscious consumers.
CategoryEco
Plant-Based Beverage Packaging
So Delicious Dairy Free Has Unveiled a New Sustainable Bottle
Opportunities to innovate through the creation of sustainable and plant-based packaging for food and beverage products.
CategoryEco
Eco-Friendly Men's Skincare
Bulldog Skincare for Men Boasts Sugarcane-Based Packaging
The skincare industry can explore the use of eco-friendly packaging and natural ingredients to meet consumer demand for sustainable and clean products.
CategoryEco
Bioplastic Pet Food Packaging
Only Natural Pet's Mindful Meals Come in Sugarcane-Based Bags
The pet food industry has an opportunity to explore more sustainable and eco-friendly packaging materials to appeal to mindful consumers who are interested in protecting the plane…
