Accessibility-Focused Marketing

Brands spotlight inclusive use of their products and services

Implications - As a means to support inclusivity, brands are focusing their efforts toward showcasing how their products and services fully support and aid those who are not fully abled. Spotlighting ads and campaigns on real-world consumers that exhibit various disabilities like mobility constraints, these examples allow viewers to hear right from the source how these branded products allow for greater accessibility and inclusion overall. Such targeted marketing efforts spotlight brands and their continued effort to be more open and forthright with their commitment to areas like diversity and inclusivity.

Workshop Question - How can your brand better communicate a commitment to areas of inclusivity?
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
31,788 Total Clicks
Mar 18 - May 19
This Quarter and Untested
TechMarketingSocial Good
Featured Examples
Accessible Car Doors - Jaguar's New Mobility Door Aims to Help Amputees and Disabled People
SCORE 4
This Year and Mild 291 Clicks Pub: Dec 20, 18
Accessible Car Doors
Jaguar's New Mobility Door Aims to Help Amputees and Disabled People
Thanks to Jaguar Land Rover’s new mobility door, amputees and others with accessibility needs can have an easier time hopping into their cars. Combining a mix of keyless entry tech and motion... [More]
Accessibility-Focused Gaming Ads - The 2019 Microsoft Super Bowl Commercial Aims at Inclusion
SCORE 4.4
This Year and Average 170 Clicks Pub: Feb 1, 19
Accessibility-Focused Gaming Ads
The 2019 Microsoft Super Bowl Commercial Aims at Inclusion
The Microsoft Super Bowl commercial will be highlighting the Xbox Adaptive Controller — compatible with Xbox One and PC. The product was released last year, however, the tech giant has been... [More]
Digital Accessibility Maps - Google Maps Now Shows Users the Best Wheelchair-Accessible Routes
SCORE 2.7
Mild 103 Clicks Pub: Mar 16, 18
Digital Accessibility Maps
Google Maps Now Shows Users the Best Wheelchair-Accessible Routes
In an effort to expand its features for accessibility Google is launching a new feature on its Map app that helps users find wheelchair-accessible routes. The feature is already rolling out in London,... [More]
Accessibility-Boosting Furniture Hacks - 'ThisAbles' from IKEA Transforms Furniture with 3D Printing
SCORE 4
This Year and Mild 87 Clicks Pub: Mar 12, 19
Accessibility-Boosting Furniture Hacks
'ThisAbles' from IKEA Transforms Furniture with 3D Printing
While there are building codes in place that mandate accessible architecture and interior design, people with disabilities are underserved when it comes to furniture design—IKEA Israel is out to... [More]
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