The bridal space adapts to changing expectations around body positivity
Trend - With the body positivity and inclusion movement now prevalent, brands in the bridal space are also increasingly accommodating a range of body types and abilities in their collections. This shift showcases the growing impact of collective activism in representation–in both media and business.
Insight - Social media and activism has prompted the rise of "body positive" beliefs among consumers--where the representation of people regardless of their shape and size is expected from brands. This shift has prompted many industries to adapt, with consumers no longer valuing the authenticity of brands if they choose not to represent the general population in North America, and instead only a select few.
Insight - Social media and activism has prompted the rise of "body positive" beliefs among consumers--where the representation of people regardless of their shape and size is expected from brands. This shift has prompted many industries to adapt, with consumers no longer valuing the authenticity of brands if they choose not to represent the general population in North America, and instead only a select few.
Workshop Question - How could your brand better adopt inclusive representation?
Trend Themes
1. Body-positive Bridal Collections - Brands in the bridal space are accommodating a range of body types and abilities in their collections, reflecting the growing impact of collective activism for representation.
2. Inclusive Store Displays - Retailers are showcasing diversity and inclusion in-store displays, helping to ensure all customers feel seen and valued.
3. Bridal Jumpsuits - As weddings become more informal, the bridal jumpsuit is emerging as a comfortable, fashion-forward and unique option for brides-to-be.
Industry Implications
1. Fashion and Apparel - Fashion retailers are focusing on size-inclusive styles and body positivity, reflecting a growing trend towards diverse representation.
2. Retail and Sales - In-store displays are shifting towards diversity and inclusivity, reflecting the changing expectations of customers.
3. Wedding and Event Planning - As weddings evolve and become more informal, unique and individualized experiences, it is important for planners and vendors to stay in tune with current trends and customer expectations.
