Category
Fashion
Scaled Restraint
Trend cluster
Category
Accessible
Analysis
The haircare industry adopts tech to customize the analysis of hair.
3.9
Trend score
Trend
What is the Accessible Analysis trend?
Accessible Analysis: Brands in the hair care industry are adopting smart technology to better analyze the hair of customers, whether in salons or in items designed for consumers to use at home. These products come as consumers increasingly prioritize tech-powered customization.
Insight
The consumer insight behind the Accessible Analysis trend
Consumers are increasingly turning to technology to supplement human expertise in order to maximize the benefits of the products and services they choose to purchase. Though human elements are still crucial to most consumer products, assessments and services--reinforcing them with smart technology is able to remove some perceived human bias, and this processes enhances trust between the brand and its customers.
Trend themes
Themes within the Accessible Analysis trend
Three behaviours holding the trend together01
Tech-powered Customization
Consumers are increasingly turning to technology to supplement human expertise in order to maximize the benefits of the products and services they choose to purchase.
02
Data-Driven Personalized Analysis
A growing number of beauty brands are turning to data-driven technologies to provide customized insights rather than rely on an expert's opinion.
03
At-home Analysis
At-home analysis kits are emerging as a popular way for consumers to gain insight into their health and beauty needs.
Industry implications
What the Accessible Analysis trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Beauty brands are at the forefront of using technology to offer personalized, data-driven solutions for consumers.
For
Health and Wellness Industry
The use of data-driven technology to offer at-home analysis kits is transforming the health and wellness industry.
For
Smart Home Industry
The trend towards tech-powered customization is driving the smart home industry to create more personalized solutions for consumers.
Workshop question
How could your brand use tech to enhance trust in its products/services?
Trend signals
Trend signals for Accessible Analysis
Trend score 3.9 out of 10, from popularity 75%, activity 34%, freshness 8%.
Popularity75%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Accessible Analysis trend
3 featured examples from Jan 4, 2017 to May 3, 2019CategoryTech
Sensor-Driven Smart Hairbrushes
The Kerastase Hair Coach was Revealed at CES 2017
The beauty and personal care industry has the potential for disruption as smart hairbrushes like the Kerastase Hair Coach redefine hair care practices and offer new functionalitie…
CategoryFashion
Data-Driven Salon Systems
The Schwarzkopf Professional SalonLab Introduces Customized Haircare
Data-driven salon systems like Schwarzkopf Professional SalonLab introduce opportunities for personalized haircare and on-demand customization in the salon industry.
CategoryLifestyle
At-Home Hair Analysis Kits
Mineralife's Mineral Hair Analysis Test Kit Provides Health Insights
The personalized insights from the hair analysis test kit offer opportunities for the health supplements industry to create targeted products based on individual needs.
