Reducing waste doesn't necessarily mean ridding a product of packaging entirely, and KEVIN.MURPHY packaging is an example of how brands can ease their impact on the environment simply by rethinking their products' physical design. The salon favorite packages all of its products in rectangular bottles and containers (rather than the more artistically shaped products common among competitors), reducing waste both through the shape of the products themselves and through increased efficiency in shipping.
Regular, rectangular packaging has a double benefit. For one, KEVIN.MURPHY packaging uses 40 percent less resin than standard round packaging. And since those bottles can be more tightly packed together during shipping, each shipping truck is able to carry a higher volume of product, which in turn reduces the total amount of greenhouse gases emitted across each bottle's lifespan.