Category
Fashion
Scaled Restraint
Trend cluster
Category
Nostalgic
Grooming
Men's shaving routines take vintage inspiration for luxury appeal.
4.8
Trend score
Trend
What is the Nostalgic Grooming trend?
Nostalgic Grooming: As the market for men's grooming products continues to explode worldwide, many consumers are opting for extravagant shaving experiences that hearken back to the days of traditional wet shaving. In addition to the contemporary fixation on artisan-level craftsmanship, this progression highlights the pursuit of sophistication through nostalgia.
Trend themes
Themes within the Nostalgic Grooming trend
Three behaviours holding the trend together01
Nostalgic Grooming
Vintage-inspired grooming experiences are becoming popular as consumers pursue sophistication through nostalgia.
02
Craftsmanship Obsession
Consumers’ contemporary fixation on Artisan-level craftsmanship is growing among men’s grooming.
03
Luxury-Driven Heritage
There is a growing demand for luxury-driven heritage men’s grooming products and experiences.
Industry implications
What the Nostalgic Grooming trend means for industry
Where the trend changes the playbookFor
Men's Grooming
Men's grooming is a rapidly expanding industry as consumers seek high-end grooming products and experiences.
For
Luxury Retail
Luxury retail industries can incorporate nostalgia and craftsmanship into their branding and product offerings.
For
Tourism & Hospitality
Tourism and hospitality industries can offer vintage-inspired, luxury grooming experiences to enhance guests’ stay.
Workshop question
How can your brand inject bit of nostalgic luxury into the lives of your consumer?
Trend signals
Trend signals for Nostalgic Grooming
Trend score 4.8 out of 10, from popularity 73%, activity 63%, freshness 8%.
Popularity73%
Activity63%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Nostalgic Grooming trend
6 featured examples from Oct 13, 2015 to Mar 31, 2016CategoryFashion
Luxurious Leather Grooming Kits
This Handy Dopp Kit is the Perfect Travel Accessory for Men
The fashion accessories industry presents opportunities for disruptive innovation in the design and manufacture of practical yet stylish luxury toiletry bags for men.
CategoryArt & Design
Design-Conscious Shaving Accessories
The Discommon Aluminum Straight Razor is Expertly Crafted
Disruptive innovation opportunity: Develop innovative products and tools that cater to the growing demand for premium grooming experiences.
CategoryFashion
Luxury Double-Edge Razors
Aesop's Double-Edge Razor is Handmade by English Craftsmen
The growing interest in traditional grooming practices and men's cosmetics presents an opportunity for the men's grooming industry to develop high-end products that cater to men's…
CategoryFashion
Aristocratic Gentlemen's Salons
The Murdock Soho Salon is a Classic
The luxury grooming services industry can leverage the trend of upscale gentlemen's grooming to attract affluent clients seeking premium experiences.
CategoryFashion
Whiskey Aftershave Remedies
This Artisanal Skincare Product Boasts Whiskey and Pine Ingredients
Artisanal and ethically sourced skincare product lines targeted at both male and female consumers are rising in popularity, offering opportunities for businesses to cater to the h…
CategoryFashion
Heated Shaving Cream Dispensers
The Conair Hot Gel Lather Heating System Adds Luxury to Shaving
The Conair Hot Gel Lather Heating System is disrupting the personal care industry by providing a product that adds a touch of luxury to at-home grooming routines.
