Category
Lifestyle
Assisted Choices
Trend cluster
Category
Whole
Refreshment
Consumers opt for whole-grain snacks that break convention.
3.4
Trend score
Trend
What is the Whole Refreshment trend?
Whole Refreshment: Moving away from conventional bar-form snacks, brands are emerging with healthful refreshments that mix up the format and provide sustenance without processed ingredients or sugary additives. This progression speaks to the reevaluation of priorities that creates an opportunity for brands to embed themselves into the consumers pursuit of health through diet.
Trend themes
Themes within the Whole Refreshment trend
Three behaviours holding the trend together01
Alternative grain-based snacks
Opportunity to innovate healthy snacks using alternative grains such as quinoa, lupini and fermented seeds.
02
Probiotic-infused snacks
Opportunity to add living organisms, such as probiotics, to snack products to provide a benefit to the body's digestion.
03
Playful packaging
Opportunity to use colorful, playful packaging designs to spark interest and attract consumers to healthier snack options.
Industry implications
What the Whole Refreshment trend means for industry
Where the trend changes the playbookFor
Health foods
The trend towards healthier snack options is disrupting traditional snack market as consumers seek out health food options.
For
Nutritional supplements
Snacks infused with probiotics and other functional ingredients blur the line between snacks and supplements, potentially expanding market for both industries.
For
Packaged foods
Playful, colorful packaging designs are a growing trend in the food and snack industry and can have a disruptive impact in the packaged food market.
Workshop question
Is there room for your brand to reevaluate priorities in order to better connect with consumers? If so, what would you prioritize?
Trend signals
Trend signals for Whole Refreshment
Trend score 3.4 out of 10, from popularity 36%, activity 59%, freshness 8%.
Popularity36%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Whole Refreshment trend
5 featured examples from Jun 18, 2015 to Mar 12, 2016CategoryLifestyle
Chickpea Snack Branding
Hasan Karakus is a Turkish Snack Brand with Cute Branding
The snack manufacturing industry can incorporate character branding into its products to create a more distinctive and memorable brand image that resonates with customers.
CategoryLifestyle
Health-Conscious Superfood Snacks
The Skinny Ancient Grains Sticks are Made with Protein Quinoa
Disruptive innovation opportunity: Introduce innovative snack products that align with consumers' increasing desire for healthier, gluten-free, and protein-packed options.
CategoryLifestyle
Fermented Seed Snacks
Moon Juice's Green Fermented Seed Crisps Are Packed with Nutrients
The food and beverage industry has an opportunity to capitalize on the demand for functional and health-enhancing snacks through the development of fermented and probiotic-rich pr…
CategoryLifestyle
Flavored Bean Snacks
Brami's Lupini Bean Snack Comes in Four Protein-Rich Varieties
The trend of convenient and flavorful bean snacks presents disruptive innovation opportunities for companies in the snack industry to diversify their product offerings.
CategoryLifestyle
Organic Grain Yogurts
The Stonyfield Organic Super Grain Greek Yogurts are Filled with Protein
The health food industry can capitalize on the trend of incorporating organic grains into yogurts to offer nutritious and wholesome options for consumers.
