Hasan Karakus is a Turkish snack brand producing a variety of packaged nuts, which they manufacture, export and import. The brand is based in Çorum, Turkey and produce a wide variety of types of nuts, but in particular right now they are known for their white and yellow roasted chickpeas, flavored chickpeas, pumpkin seeds, sunflower seeds, dried fruits, coated and oil-roasted peanuts, raw and processed hazelnuts and pistachios and pistachio kernels.
Designed by Kent Ajans, the packaging concept for Hasan Karakus features a main character in the form of a older man wearing a vest, toque and boasting a mustache. Serving as an unofficial mascot, the character is brought to life with the burnt orange and off-white hues that make up the logo and general corporate identity of Hasan Karakus.
Why This Trend Is Growing
- Character Branding
- The use of a main character as an unofficial mascot represents an opportunity for other snack brands to create a recognizable and relatable branding element for their products.
- Flavored Chickpea Snacks
- The popularity of flavored chickpea snacks opens the door for new and innovative flavor combinations that can differentiate brands and attract more consumers.
- Plant-based Snacks
- With the rise of vegan and plant-based diets, there is a growing demand for nutrient-dense and protein-packed plant-based snacks, presenting an opportunity for snack brands to expand their offerings in this area.
Industries Being Reshaped
- Snack Manufacturing
- The snack manufacturing industry can incorporate character branding into its products to create a more distinctive and memorable brand image that resonates with customers.
- Plant-based Food Industry
- The plant-based food industry can leverage the popularity of chickpeas and other plant-based ingredients to develop a wider range of healthy and tasty snack options.
- Packaging Design
- The packaging design industry can help snack brands create unique and attention-grabbing designs that appeal to customers, such as the use of bright colors and bold typography.
