The newest commercial form Dollar Beard Club is a spoof on the Dollar Shave Club ads. This particular ad focuses on the brand's beard grooming products officially becoming available for Canadian purchase.
The ad flows through a very Canadian-oriented setting. It begins with the brand's founder Chris seated on a throne and it proceeds to show him walking through a hockey arena. The Dollar Beard Club founder aggressively promotes the Canadian benefits of having a lush beard, all while maintaining a completely straight face. For example, as Chris walks into a locker room and sees a man shaving, he proceeds to take the man's razor toss it away and state "the only blades this country uses are the ones you lace up."
The humor of this ad lies within the fact that it is a spoof on an existing ad, and that having a beard won't actually make you more of a man -- as it states.