Male Aesthete

Men's grooming strays from its pharmaceutical, function-based skew

Implications - Men's grooming and skincare commonly skews toward apothecary-style branding and function-based features to alleviate a fear of appearing too feminine. Recently, however, a shift can be seen toward unabashedly aesthetic-based men's care bordering on cosmetic. This coincides with a shift in what it means to be "manly," ushered in by social media-age communication, which breaks down barriers and encourages empathetic thinking.
SCORE 6.4
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94,978 Total Clicks
Jan 16 - Apr 16
Warm
FashionCosmeticsFashion for Men
Featured Examples
Back Body Shavers - The 'baKBlade BIGMOUTH' Hair Shaver Lets Guys Maintain Hairless Backs
SCORE 7.6
Hot 5,243 Clicks Pub: Jan 29, 16
Back Body Shavers
The 'baKBlade BIGMOUTH' Hair Shaver Lets Guys Maintain Hairless Backs
Men are partaking in grooming activities now more than ever, so products like the ‘baKBlade BIGMOUTH’ hair shaver are being developed to enable more streamline grooming. Working like a... [More]
Beard-Shaping Stencils - The Beard Bro Helps Consumers Coif Their Facial Hair into Different Styles
SCORE 7.3
Warm 13,405 Clicks Pub: Jan 6, 16
Beard-Shaping Stencils
The Beard Bro Helps Consumers Coif Their Facial Hair into Different Styles
The Beard Bro is a handy grooming gadget for men seeking ways to achieve an expert facial hair coif at home in a handy beard-shaping stencil that makes cutting hair incredibly easy and fool-proof.... [More]
Cinematic Skincare Collaborations - The Zoolander X Kiehl's Collection Boasts Male-Centric Products
SCORE 5.6
Warm 720 Clicks Pub: Feb 8, 16
Cinematic Skincare Collaborations
The Zoolander X Kiehl's Collection Boasts Male-Centric Products
It’s no secret that the men’s grooming industry has had tremendous success over the past few months with artisanal offerings that encourage men to invest more in hair and skin maintenance&... [More]
Men's Concealer Sticks - This Concealer for Men by EvolutionMan is Also an Acne Treatment
SCORE 5.7
Warm 1,733 Clicks Pub: Mar 11, 16
Men's Concealer Sticks
This Concealer for Men by EvolutionMan is Also an Acne Treatment
The Conceal & Treat stick by EvolutionMan is an innovative topical acne treatment and cover-up specifically made for men. The convenient and portable men’s skin treatment is an easily... [More]
Volumizing Grooming Kits - This Haircare for Men Pairs a Thickening Shampoo with Nutritious Vitamins
SCORE 5.2
Warm 840 Clicks Pub: Mar 23, 16
Volumizing Grooming Kits
This Haircare for Men Pairs a Thickening Shampoo with Nutritious Vitamins
PHYTO’s collection of haircare for men includes this ‘Fine Thinning Hair Set’ that is designed to significantly improve the appearance of thinning tresses. The product is specially... [More]
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