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Botanical Pop-Up

Brands host relaxing events for consumers in garden-inspired venues

Implications - As brands attempt to align themselves with the wellness goals of the modern consumer, many are hosting immersive garden-inspired pop-ups that prioritize relaxation and indulgence. In addition to highlighting the emotional value of romantic multi-sensory experiences, this shift demonstrates the opportunity for brands to empower reflections on self-care through escapism.
Workshop Question - Considering the consumer desire for elevated downtime, how can your brand play a role in luxurious relaxation?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 29 Examples:
895,961 Total Clicks
Date Range:
Jul 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:

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