Category
Lifestyle
Assisted Choices
Trend cluster
Category
Botanical
Pop-Up
Brands host relaxing events for consumers in garden-inspired venues.
4.8
Trend score
Trend
What is the Botanical Pop-Up trend?
Botanical Pop-Up: As brands attempt to align themselves with the wellness goals of the modern consumer, many are hosting immersive garden-inspired pop-ups that prioritize relaxation and indulgence. In addition to highlighting the emotional value of romantic multi-sensory experiences, this shift demonstrates the opportunity for brands to empower reflections on self-care through escapism.
Trend themes
Themes within the Botanical Pop-Up trend
Three behaviours holding the trend together01
Garden-inspired Pop-Ups
Brands are hosting immersive garden-inspired pop-ups that prioritize relaxation and indulgence, highlighting the opportunity for brands to empower reflections on self-care through escapism.
02
Floral-Infused Brand Activations
Brand activations, such as Swedish cider brand Kopparberg's Urban Forest event, create a memorable face-to-face experience between the brand and individual millennial consumers, taking advantage of the consumer's need for a positive experience to inspire brand loyalty.
03
Gin-based Immersive Experiences
Gin-based immersive experiences, whether it be workshops or pop-up bars like Hendrick's Gin's horticultural oasis, provide a unique way to engage with young audiences and promote a non-traditional way of branding.
Industry implications
What the Botanical Pop-Up trend means for industry
Where the trend changes the playbookFor
Lifestyle and Wellness
Garden-inspired pop-ups and immersive experiences prioritize relaxation and indulgence, aligning with consumer's increasing desire for a healthier and balanced lifestyle.
For
Alcoholic Beverage Industry
Gin-based immersive experiences and pop-up bars like Hendrick's Gin's horticultural oasis or Archie Rose's Gin Garden experience provide a unique way for alcoholic beverage brands to engage with audiences and promote their products.
For
Event and Experiential Marketing
Floral or garden-inspired brand activations like Swedish cider brand Kopparberg's Urban Forest event provide an opportunity for brands to create memorable face-to-face experiences with individual consumers, promoting a non-traditional way of marketing.
Workshop question
Considering the consumer desire for elevated downtime, how can your brand play a role in luxurious relaxation?
Trend signals
Trend signals for Botanical Pop-Up
Trend score 4.8 out of 10, from popularity 66%, activity 70%, freshness 8%.
Popularity66%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Botanical Pop-Up trend
5 featured examples from Jul 18 to Dec 2, 2015CategoryMarketing
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
Hotels, bars, and restaurants can create unique experiences through botanical pop-up bars.
CategoryMarketing
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
Creating scented products that enhance the sensory experience of a space, such as fabric conditioners, air fresheners, and candles, can tap into the growing demand for home fragra…
CategoryMarketing
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
Cider brands can explore floral-infused brand activations to engage with consumers and create memorable experiences.
CategoryLifestyle
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
Creating one-of-a-kind experiences with unique venues, products, and services for millennial consumers.
CategoryLifestyle
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
Companies in the alcohol industry can offer interactive workshops that educate customers on their products and allow for customization.
