Category
Lifestyle
Assisted Choices
Trend cluster
Category
Oral
Oddity
Dental health crosses into other niche areas with novel treatments.
2.5
Trend score
Trend
What is the Oral Oddity trend?
Oral Oddity: Wearable technology and the rise in the health wave are responsible for a surge in innovation within dental health. A recent development in this area is extremely niche -- sometimes even odd -- approaches to oral care that converge multiple concerns or introduce new ones altogether. This is a response to the consumer attitude to seek problems regarding health, as opposed to hone in on one singular solution or issue.
Trend themes
Themes within the Oral Oddity trend
Three behaviours holding the trend together01
Niche Oral Health Innovations
The rise in wearable technology and focus on health has led to innovation within dental health with extremely niche or odd approaches to oral care that converge multiple concerns or introduce new ones altogether.
02
Smart Mouth Guards
Developing mouth guards that utilize embedded technology and sensors to track data and monitor hydration levels or analyze impacts and detect concussions provide disruptive innovation opportunities for athletic wearables.
03
Cavity Detection Technology
Using technology such as the Ortek ECD, which uses an electrical impulse to detect breaks in the enamel, provides dental professionals with more comprehensive data and opportunities to detect early signs of cavities, potentially preventing issues from progressing.
Industry implications
What the Oral Oddity trend means for industry
Where the trend changes the playbookFor
Wearable Technology
Business professionals in wearable technology space have new opportunities in developing niche oral health innovations and smart mouth guards.
For
Sports Equipment
Developing smart mouth guards embedded with technology to monitor hydration and impact levels provides disruptive innovation opportunities for the sports equipment industry.
For
Dental Technology
Cavity detection technology, such as the Ortek ECD, provides an opportunity for the dental technology industry to develop more comprehensive monitoring and detection tools for cavities.
Workshop question
In what ways can you brand adapt your products or services to be more outside-the-box in aesthetics and design without compromising functionality?
Trend signals
Trend signals for Oral Oddity
Trend score 2.5 out of 10, from popularity 35%, activity 31%, freshness 8%.
Popularity35%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Oral Oddity trend
4 featured examples from Sep 29, 2015 to Mar 19, 2016CategoryLifestyle
Dehydration-Detecting Mouth Guards
The SMRT Mouth Sends Alerts When the Wearer is Dehydrated
Create new lineups of protective gear and wearables for athletes with integrated hydration-measuring sensors and wireless modules.
CategoryTech
Cavity-Detecting Dental Devices
The Ortek ECD Provides Cavity Protection for Dental Professionals
The Ortek ECD introduces opportunities for disruptive innovation in the dental technology industry, enabling more precise and efficient cavity detection.
CategoryLifestyle
Concussion-Preventing Mouthpieces
The FITGuard Keeps Athletes Safe with a Smart Mouth Guard Design
Sports equipment manufacturers can incorporate embedded technology into their mouth guard designs, providing athletes with a more advanced and proactive approach to injury prevent…
CategoryLifestyle
Analytic Apple Apps
Japanese Apples Give Free Dental Care With an Accompanying App and QR Code
The dental care industry can explore the use of QR codes and digital consultation platforms to enhance convenience and accessibility for patients.
