Since travel fatigue is linked to dehydration, 1Above creates drinks that will help people avoid jet lag. The brand's products are available in refillable bottles and concentrates, which help to feed the body with six electrolytes and six essential vitamins to help the body naturally release energy. As a result, 1Above's formula is said to be able to reduce the severity of jet lag by up to 53 percent.
Since traveling with liquids can be a concern, 1Above also sells tablets that serve the same purpose.
Just like powders or tablets that are meant to be consumed prior to a night of drinking in order to deter a hangover the next day, 1Above's drink is another product that uses preparedness and prevention to combat ailments.
Key Themes Behind This Trend
- Inflight Hydration
- The trend of providing hydration solutions during air travel to combat travel fatigue and jet lag.
- Electrolyte Drinks
- The trend of developing electrolyte-infused beverages to naturally release energy and reduce the severity of jet lag.
- Tablet Supplements
- The trend of offering travel-friendly tablet supplements as an alternative to liquid-based travel fatigue remedies.
Where This Applies
- Travel and Tourism
- The industry can explore new opportunities by incorporating jet lag-curing drinks and supplements into their in-flight services or travel packages.
- Beverage
- The beverage industry can innovate by creating new electrolyte drinks for travelers, targeting those seeking relief from the effects of jet lag.
- Health and Wellness
- The health and wellness industry can tap into the trend by developing and promoting products that aid in reducing jet lag and travel fatigue.
