Morning Fresh found a gap in the market in India for convenient hangover cures while people are still relying on home remedies. Through its research, Morning Fresh found the liver support function of silk protein, which is now a key part of its vibrant, ready-to-drink formulas, which provide relief with unique flavors like Cola, Cinnamon, Mint or Strawberry.
"Because of COVID-19, people have become much more health-conscious, and are looking for and are willing to pay for products that help them stay healthy—hangover cures are one of those things," brand founder Mitali Tandon told NutraIngredients-Asia, "While entertainment continues to play a part in people's lives and/or work, what has changed is what they want to have a good time without compromising on their health."
Key Themes Behind This Trend
- Convenient Hangover Cures
- Morning Fresh found a gap in the market in India for convenient hangover cures while people were still relying on home remedies.
- Health-conscious Consumers
- Because of COVID-19, people have become much more health-conscious, and are looking for and are willing to pay for products that help them stay healthy—hangover cures are one of those things.
- Liver Support Function of Silk Protein
- Through its research, Morning Fresh found the liver support function of silk protein, which is now a key part of its vibrant, ready-to-drink formulas, which provide relief with unique flavors like Cola, Cinnamon, Mint or Strawberry.
Where This Applies
- Beverage Industry
- Morning Fresh found a gap in the market in India for convenient hangover cures while people were still relying on home remedies.
- Healthcare Industry
- Because of COVID-19, people have become much more health-conscious, and are looking for and are willing to pay for products that help them stay healthy—hangover cures are one of those things.
- Food Industry
- Through its research, Morning Fresh found the liver support function of silk protein, which is now a key part of its vibrant, ready-to-drink formulas, which provide relief with unique flavors like Cola, Cinnamon, Mint or Strawberry.
