During this year's CES 2016, a smart toothbrush company titled 'Kolibree' launched new games, exciting software and more accessories.
This futuristic toothbrush connects directly to one's phone and provides real-time feedback during daily teeth cleanings. Within the connected app, there are games that use 3D motion sensors to make brushing one's teeth an interactive and playful experience. At this year's CES 2016, the brand launched four new games including 'Rabbids Invasion' and 'La Fontaine’s Fables.'
The ultimate goal for this high-tech dental hygiene tool is to encourage both children and adults to take care of their teeth. Adding technology to the existing act of dental hygiene amplifies the results and gamifies the entire process. The new games are are available for both Android and iOS and are designed to "guide users to brush every surface and to use the proper brushing angle" -- as noted through the sensors.
Key Themes Behind This Trend
- Connected Oral Hygiene
- Disruptive innovation opportunity: Creating more interactive and engaging toothbrushes with real-time feedback to improve oral care habits.
- Gamification of Dental Hygiene
- Disruptive innovation opportunity: Developing gaming apps and software that make toothbrushing a fun and playful experience to incentivize proper oral care.
- Smartphone Integration in Oral Health
- Disruptive innovation opportunity: Introducing toothbrushes that connect to smartphones, providing real-time feedback and data for personalized oral care routines.
Where This Applies
- Oral Care
- Disruptive innovation opportunity: Expanding the market for connected toothbrushes by creating improved, high-tech oral care products.
- Gaming
- Disruptive innovation opportunity: Collaborating with smart toothbrush companies to develop gaming apps that promote proper oral hygiene and improve user engagement.
- Mobile Technology
- Disruptive innovation opportunity: Partnering with dental hygiene brands to integrate smartphone technology into oral care routines for more effective teeth cleaning.
