Crest 3D White recently announced a partnership with Canadian Olympic heptathlete Brianne Theisen-Eaton.
As an Olympic athlete, Brianne Theisen-Eaton has a rigorous routine that includes working with a sports psychologist and eating balanced breakfasts. Like most busy, successful people, she also drinks a lot of coffee. She relies on Crest 3D White products to avoid coffee stains and keep her smile white. Unlike other whitening dental products, Crest 3D White Diamond Strong in particular doesn't contain any ingredients that weaken enamel. In fact, it helps strengthen tooth enamel, making it both a beauty and health-conscious line of products.
Brianne Theisen-Easton previously partnered with P&G for its Thank You Mom campaign, and many of her favorite brands fall under the company's umbrella. She is the winner of the 2014 Commonwealth Games in heptathlon, and is a perfect ambassador for Crest because of her positive outlook and admirable commitment to athletic success.
Why This Trend Is Growing
- Olympian-approved Toothpastes
- There is a growing trend of athletes endorsing toothpastes that prioritize both beauty and health-conscious benefits.
- Whitening Dental Products
- The demand for dental products that effectively remove coffee stains while maintaining strong tooth enamel is on the rise.
- Partnerships with Athlete Brand Ambassadors
- More companies are partnering with accomplished athletes to promote their dental products, capitalizing on their positive outlook and commitment to success.
Industries Being Reshaped
- Oral Care
- The oral care industry can capitalize on the trend by developing toothpaste products that provide both whitening and enamel-strengthening benefits.
- Sports Marketing
- Sports marketing agencies can explore opportunities to connect brands in the dental industry with accomplished athletes who prioritize their oral health.
- Consumer Goods
- Consumer goods companies can benefit from partnering with athletes to promote their dental products, leveraging the athletes' positive image and influence.
