At Paris Fashion Week AW15, the most astonishing moment was Zoolander at Valentino. This interactive publicity stunt saw actors Ben Stiller and Owen Wilson dawn their former Zoolander characters as they 'Blue Steeled' their way down the womenswear Valentino AW15 show. This marketing technique announced the release of the duo's follow up film Zoolander 2.
Both Stiller and Wilson sported the Valentino collection, created solely for this ingenious public relations feature. The actors stood at the end of the runway and gave their best Derek Zoolander and Hansel impersonations as the world's elite fashion crowd cheered them on. This is by far one of the most creative ways to announce a film release. Leave it to Stiller and Wilson to get everyone talking.