At Paris Fashion Week AW15, the most astonishing moment was Zoolander at Valentino. This interactive publicity stunt saw actors Ben Stiller and Owen Wilson dawn their former Zoolander characters as they 'Blue Steeled' their way down the womenswear Valentino AW15 show. This marketing technique announced the release of the duo's follow up film Zoolander 2.
Both Stiller and Wilson sported the Valentino collection, created solely for this ingenious public relations feature. The actors stood at the end of the runway and gave their best Derek Zoolander and Hansel impersonations as the world's elite fashion crowd cheered them on. This is by far one of the most creative ways to announce a film release. Leave it to Stiller and Wilson to get everyone talking.
Why This Trend Is Growing
- Interactive Publicity Stunts
- Brands can generate buzz and excitement by creating interactive and memorable publicity stunts that engage their target audience.
- Celebrity Collaborations
- Collaborating with celebrities can help brands increase their visibility and create unique promotional opportunities.
- Cross-industry Promotions
- Brands can leverage the power of cross-industry promotions to reach new audiences and expand their reach.
Industries Being Reshaped
- Fashion
- Fashion brands can explore creative ways to promote their brand and collections through interactive events and collaborations with celebrities.
- Entertainment
- The entertainment industry can benefit from unique and engaging promotional techniques, such as interactive publicity stunts, to generate buzz and increase audience engagement.
- Marketing and Advertising
- Marketing and advertising agencies can help brands devise innovative promotional strategies, including cross-industry promotions and celebrity collaborations, to build brand awareness and drive customer engagement.
