As the release date for Zoolander 2 nears, promotional efforts for the sequel have been been infiltrating the Internet. The cult classic tells the story of two rival models who later become friends. The sequel continues this storyline, while also providing subtle criticisms of the fashion industry.
The marketing campaign for Zoolander 2 began with the release of two movie posters, one of which sees its main characters taking selfies, side-by-side. The other features Ben Stiller, who plays Derek Zoolander, in his signature pose. The most impressive promotional tool used by the film would be the main character's pseudo-real Instagram account. The account on Instagram named 'Zoolander,' humanizes the character and puts him into the realm of reality, rather than being used simply a movie prop.
What's Driving This Trend
- Social Media Marketing
- Using social media platforms like Instagram to create and manage pseudo-real accounts for fictional characters can be a disruptive marketing strategy.
- Digital Storytelling
- Creating an interactive narrative for a movie through social media platforms can engage audiences and generate buzz.
- Critique Marketing
- Incorporating subtle criticisms of an industry into marketing campaigns can attract attention and spark discussions.
Who This Affects Most
- Film and Entertainment
- The film industry can explore the use of social media marketing and digital storytelling to enhance promotional efforts and connect with audiences.
- Fashion
- The fashion industry can learn from Zoolander 2's critique marketing approach to add depth and social commentary to their own campaigns.
- Advertising and Marketing
- Advertising and marketing agencies can explore new creative strategies by incorporating fictional character social media accounts to promote products and services.
