As the release date for Zoolander 2 nears, promotional efforts for the sequel have been been infiltrating the Internet. The cult classic tells the story of two rival models who later become friends. The sequel continues this storyline, while also providing subtle criticisms of the fashion industry.
The marketing campaign for Zoolander 2 began with the release of two movie posters, one of which sees its main characters taking selfies, side-by-side. The other features Ben Stiller, who plays Derek Zoolander, in his signature pose. The most impressive promotional tool used by the film would be the main character's pseudo-real Instagram account. The account on Instagram named 'Zoolander,' humanizes the character and puts him into the realm of reality, rather than being used simply a movie prop.