The Vogue February 2016 cover features actor Ben Stiller and his Zoolander 2 co-star Penélope Cruz channeling their on-screen characters in the best way possible.
The cover features Stiller and Cruz rocking power poses and dressed in coordinating blue outfits. While Cruz smiles demurely at the camera, Stiller shows off his famed 'Blue Steel' look. Over the image, the text reads "So Hot Right Now," giving a subtle nod to one of the film's most famous lines.
While the magazine is well known for showcasing celebrities at their most glamorous, the Vogue February 2016 cover goes for a more comedic appraoch. As a result, the cheeky cover relays the original film's most humorous moments while also building anticipation for the upcoming sequel.
Why This Trend Is Growing
- Comedic Celebrity Covers
- Using humor to showcase celebrities on magazine covers.
- Character Cosplay in Fashion
- Dressing actors up in their on-screen characters to promote films.
- Movie Advertising Tie-ins
- Using magazine covers to advertise upcoming films in a tongue-in-cheek style.
Industries Being Reshaped
- Media and Entertainment
- New ways of featuring celebrities on magazine covers may bring in new audiences.
- Fashion and Retail
- Fashion design and clothing sales may be influenced by on-screen characters in popular films.
- Advertising and Marketing
- Using unconventional marketing methods can create buzz and anticipation for a product.
