Minnesota Has Revealed a Hipster-Inspired Scratch Ticket
Rebecca Byers — December 21, 2015 — Marketing
References: brandchannel
Bearded Bucks is a recently released scratch ticket available through the Minnesota State lottery system. Inspired by the generously bearded hipsters native to the region, the contemporary take on scratch lottery tickets features a play area entirely contained within the illustrated man's beard.
The campaign conceived to promote Bearded Bucks around the state was wonderfully titled 'Tour De Beards,' which saw visits at a number of craft breweries in the Twin City area. The Bearded Bucks campaign also spawned a series of commercials starring local brewers as "Chancetakers," while local brewery Tin Whiskers even held a lottery-sponsored beard competition.
This unique marketing effort from the Minnesota Lottery speaks to the lengths at which brands will go to create product offerings that speak to contemporary consumers.
The campaign conceived to promote Bearded Bucks around the state was wonderfully titled 'Tour De Beards,' which saw visits at a number of craft breweries in the Twin City area. The Bearded Bucks campaign also spawned a series of commercials starring local brewers as "Chancetakers," while local brewery Tin Whiskers even held a lottery-sponsored beard competition.
This unique marketing effort from the Minnesota Lottery speaks to the lengths at which brands will go to create product offerings that speak to contemporary consumers.
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