Although the men's grooming category is now expanding with many more options of skincare for men, brands are marketing to men in different ways than personal care products are targeted at women. A great example of this is the new Vaseline Spray & Go Moisturizer.
Rather than coming in a tube or a tub, these products from Vaseline are packaged in a way that's reminiscent of sunscreen spray bottles. Considering that many men can't be bothered with the time it takes to apply lotion and wait for it to be absorbed, this was a clever way to ensure that application is quick and easy.
As well as leaving skin feeling instantly moisturized, the formula is also able to penetrate three layers of skin, from the top layer to the core and beyond.