Identity Immersion

Creating strong cultural ties, brands turn to events that highlight heritage

Implications - Realizing the growing opportunity and buying power among Hispanics, brands are shifting their marketing tactics toward more culturally inclusive marketing approaches. Offering consumers the chance to engage in cultural experiences alongside big name brands and retailers, these events are blending immersive experiences with elements of cultural heritage to create a more dynamic and meaningful shopping experience. These examples of branded cultural experiences speak to a desire among consumers for not only memorable experiences, but also a way to identify with the brands they’re purchasing from.
SCORE 5.6
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Activity
Freshness
Megatrends
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44,278 Total Clicks
Jan 17 - Jul 18
This Quarter and Average
MarketingInteractiveBranding
Featured Examples
Hispanic Content Creation Collaborations - This Pop-Up Was Created by YouTube and Telemundo
SCORE 6
Warm 1,247 Clicks Pub: Jan 10, 17
Hispanic Content Creation Collaborations
This Pop-Up Was Created by YouTube and Telemundo
The Spanish-language TV channel Telemundo collaborated with YouTube in order to create content for Hispanic, Spanish-speaking individuals. The Pop-Up Space invited YouTube’s most popular... [More]
Educational Latin Food Festivals - The 'Latin Food Fest' Features Hands-On Cooking Demonstrations
SCORE 3.8
Mild 332 Clicks Pub: Jan 12, 17
Educational Latin Food Festivals
The 'Latin Food Fest' Features Hands-On Cooking Demonstrations
For the fifth year in a row, the Latin Food Fest is coming to cities across California to celebrate Latin American cuisine. Not only does the festival give attendees an opportunity to try authentic... [More]
Exclusive In-Home Tequila Tastings - Aguamiel is Celebrating National Tequila Day with a New Program
SCORE 5.5
This Quarter and Warm 162 Clicks Pub: Jul 25, 18
Exclusive In-Home Tequila Tastings
Aguamiel is Celebrating National Tequila Day with a New Program
Aguamiel is a premium brand of tequila that was recently launched in Canada, and has seen incredible success so far. In order to give more consumers the opportunity to try its smooth flavor out... [More]
Hispanic Cinema Pop-Ups - Cine Carretera Popped Up in a Vacant Lot in San Diego to Screen Films
SCORE 1.8
Untested 304 Clicks Pub: Jan 10, 17
Hispanic Cinema Pop-Ups
Cine Carretera Popped Up in a Vacant Lot in San Diego to Screen Films
Cine Carretera was a film screening event that took place in San Diego’s City Heights neighborhood and showed several Latino films. What made Cine Carretera special and distinct from any other... [More]
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