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Identity Immersion

Creating strong cultural ties, brands turn to events that highlight heritage

Implications - Realizing the growing opportunity and buying power among Hispanics, brands are shifting their marketing tactics toward more culturally inclusive marketing approaches. Offering consumers the chance to engage in cultural experiences alongside big name brands and retailers, these events are blending immersive experiences with elements of cultural heritage to create a more dynamic and meaningful shopping experience. These examples of branded cultural experiences speak to a desire among consumers for not only memorable experiences, but also a way to identify with the brands they’re purchasing from.
Workshop Question - How authentic does your brand's communication with people of color come across? What tactics could you adopt to change that perception?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
78,989 Total Clicks
Date Range:
Apr 16 — Jul 18
Trending:
Average
Consumer Insight Topics:

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