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Combative Recreation

Consumers embrace organized aggression and extreme leisure

Implications - As consumers look for activities that blur the line between work and play, many are embracing extreme sports-inspired strategy games reformatted to be experienced indoors in urban settings. Related to the continued proliferation of the so-called "kidification of adults," this progression underlines the opportunity for brands to engage consumers around temporary moments of escape.
Workshop Question - Attracting the thrill-seeking consumer, how can your brand create a unique experience-driven strategy to be more engaging?
Trend Themes
1. Organized Aggression and Extreme Leisure - Brands can engage consumers around temporary moments of escape through providing indoor sport-inspired strategy games.
2. Novelty Experiences - Brands can tap into the popularity of urban entertainment by creating stress-relieving experiences.
3. Water-themed Challenges - Brands can create outdoor obstacle courses with a focus on water-based challenges to encourage healthy living and charitable support.
Industry Implications
1. Extreme Tourism - Tourism companies can leverage the popularity of James Bond-inspired operation tours to provide consumers with a unique experience.
2. Fitness and Wellness - Gyms and fitness centers can capitalize on the popularity of massive indoor obstacle courses and immersive archery tag experiences to attract customers.
3. Charity and Fundraising - Charitable organizations can use outdoor obstacle courses with water-based challenges as a way to attract supporters and encourage healthy living.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
225,066 Total Clicks
Date Range:
Feb 15 — Aug 16
Trending:
Hot
Consumer Insight Topics:

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