Consumers embrace organized aggression and extreme leisure
Implications - As consumers look for activities that blur the line between work and play, many are embracing extreme sports-inspired strategy games reformatted to be experienced indoors in urban settings. Related to the continued proliferation of the so-called "kidification of adults," this progression underlines the opportunity for brands to engage consumers around temporary moments of escape.
Workshop Question - Attracting the thrill-seeking consumer, how can your brand create a unique experience-driven strategy to be more engaging?
Trend Themes
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Organized Aggression and Extreme Leisure — Brands can engage consumers around temporary moments of escape through providing indoor sport-inspired strategy games.
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Novelty Experiences — Brands can tap into the popularity of urban entertainment by creating stress-relieving experiences.
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Water-themed Challenges — Brands can create outdoor obstacle courses with a focus on water-based challenges to encourage healthy living and charitable support.
Industry Implications
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Extreme Tourism — Tourism companies can leverage the popularity of James Bond-inspired operation tours to provide consumers with a unique experience.
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Fitness and Wellness — Gyms and fitness centers can capitalize on the popularity of massive indoor obstacle courses and immersive archery tag experiences to attract customers.
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Charity and Fundraising — Charitable organizations can use outdoor obstacle courses with water-based challenges as a way to attract supporters and encourage healthy living.
5 Featured, 44 Examples:
229,353 Total Clicks
Date Range:
Feb 15 — Aug 16
Trending:
Hot
Consumer Insight Topics:
