Combative Recreation

Consumers embrace organized aggression and extreme leisure

Implications - As consumers look for activities that blur the line between work and play, many are embracing extreme sports-inspired strategy games reformatted to be experienced indoors in urban settings. Related to the continued proliferation of the so-called "kidification of adults," this progression underlines the opportunity for brands to engage consumers around temporary moments of escape.
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
124,807 Total Clicks
Feb 15 - Aug 16
This Year and Hot
MarketingLifestyleSportsInteractive
Featured Examples
Stress-Relieving Rage Rooms - Toronto's 'Rage Room' Provides a Novelty Experience in Smashing Things
SCORE 7.6
Hot 5,988 Clicks Pub: Sep 1, 15
Stress-Relieving Rage Rooms
Toronto's 'Rage Room' Provides a Novelty Experience in Smashing Things
The latest craze in stress-relieving practices is here, and it’s not yoga or meditation-related. Toronto’s ‘Rage Room’ plain and simply lets visitors rent protective gear and... [More]
Extreme Secret Agent Tourism - James Bond Operation Involves Civilians in Boat Chases and Shootouts
SCORE 6.9
Warm 5,501 Clicks Pub: Feb 5, 15
Extreme Secret Agent Tourism
James Bond Operation Involves Civilians in Boat Chases and Shootouts
Imagine being able to take part in your own intense James Bond operation, without having to break any laws or sabotage a potentially pleasant retirement. Offering the ultimate extreme travel... [More]
Immersive Archery Tag Experiences - Playmaker U's Archery Tag Games are Adventurous and Engaging
SCORE 6.9
Warm 3,513 Clicks Pub: Feb 13, 16
Immersive Archery Tag Experiences
Playmaker U's Archery Tag Games are Adventurous and Engaging
Playmaker U’s archery tag games are an adventurous and engaging hobby that Millennials will enjoy. Similar to popular paintball and laser tag adventures, the hobby centers around a friendly... [More]
Waterpark Obstacle Courses - RNLI's 'Splashfest' Featured a Water-Themed Outdoor Obstacle Course
SCORE 6
This Year and Warm 946 Clicks Pub: Aug 10, 16
Waterpark Obstacle Courses
RNLI's 'Splashfest' Featured a Water-Themed Outdoor Obstacle Course
As part of its ‘Splashfest’ event, charity RNLI created an outdoor obstacle course with a focus on water-themed challenges in London’s Battersea Park. The focus on water at this... [More]
Massive Indoor Obstacle Courses - Pursuit OCR is the Largest of Its Kind in Canada
SCORE 5.8
Warm 2,621 Clicks Pub: Sep 4, 15
Massive Indoor Obstacle Courses
Pursuit OCR is the Largest of Its Kind in Canada
Obstacle course races have become hugely popular the world over and that’s what makes Pursuit OCR a promising endeavor set to take the city of Toronto by storm. Pursuit OCR will be Canada’... [More]
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