'The Kylie Shop' was recently launched by Kylie Jenner as a limited-edition Shopify pop-up for the holiday season. At the online store, fans are able to purchase calendars, phone cases and hats—many of the other items such as underwear, t-shirts, socks and hoodies have sold out.
An online pop-up shop is a perfect way to reach fans across the globe who cannot make it to a specific location at a particular time. The opening of The Kylie Shop will likely appease many of the reality star's fans who have expressed frustration with not being able to get into the physical Kylie Jenner Pop-Up Store that recently launched at the Topanga Westfield mall in Los Angeles.
However, to keep an air of exclusivity to the opening of the pop-up shop before it launched online, Kylie teased that her app subscribers would be given access to her street style-inspired merchandise.