Category
Tech
Structured Stacks
Trend cluster
Category
Interpersonal
Play
Consumers invest in kids toys that teach interaction and bonding.
5.0
Trend score
What's Happening
What is the Interpersonal Play trend?
Interpersonal Play: As modern parents explore all avenues to supporting the social development of their children, many are embracing tech-integrated toys that transform playtime into a crash-course in language development and interpersonal skills. In addition to highlighting the relationship between cognitive development and the ability to form interpersonal relationships, this shift also demonstrates the importance of providing children with resources that support all aspects of skill growth through play.
Evidence
Examples of the Interpersonal Play trend
CategoryLife-Stages
Smart Dinosaur Toys
The CogniToys Dino Talking Toy Learns and Grows Alongside a Child
Opportunity for toy manufacturers to disrupt the market by developing smart toys that offer interactive and personalized experiences for children.
CategoryLife-Stages
Talking Sheep Robots
Takara-Tomy's OHaNAS Omnibot is an Intelligent Robot Companion
The robotics industry can leverage the development of intelligent companion robots, like OHaNAS, to create innovative solutions that cater to consumers' need for companionship and…
CategoryLife-Stages
Conversational Smart Toys
The Fisher-Price Smart Toy Panda Features Voice Recognition Technology
Companies in the toy industry can incorporate voice recognition technology and integration of flashcards in their products to create educational toys.
CategoryLife-Stages
Internet-Connected Dolls
My Friend Cayla is a Toy That Has Smart Conversations with Kids
Toy companies have the opportunity to incorporate interactive technologies and create dynamic, internet-ready toys that engage children in new ways.
CategoryLife-Stages
Tech-Integrated Teddy Bears
This Stuffed Animal is Powered by Artificial Intelligence
Manufacturers in the toy industry can explore the production of high-tech toys with AI capabilities to meet the growing demand for interactive play experiences.
Workshop question
As consumers increasingly become isolated via technology, how are you encouraging socialization and bonding?
Trend themes
Themes within the Interpersonal Play trend
Three behaviours holding the trend together01
Tech-Integrated Toys
The trend of enhancing traditional toys with technology continued its momentum as it offers numerous possibilities for teaching new skills and entertaining children.
02
Conversational Smart Toys
Smart toys that can hold conversations and interact with children using voice recognition technology became more common as parents seek out engaging and educational ways to stimulate learning in their children.
03
Artificial Intelligence in Toys
The integration of artificial intelligence in toys advanced as it allows for more personalized and interactive play experiences that can adapt and grow alongside a child.
Industry implications
What the Interpersonal Play trend means for industry
Where the trend changes the playbookFor
Education
Educational institutions and ed tech companies can explore the incorporation of tech-integrated toys into the classroom or learning environment to enhance language development, cognitive development, and interpersonal skills.
For
Toy Industry
Toy manufacturers and retailers can embrace the trend and produce a wide range of smart, tech-integrated toys by leveraging artificial intelligence and voice recognition technology as the demand grows.
For
Consumer Electronics
Consumer electronics companies can invest in the research and development of voice-activated toys and contribute to the expansion of the conversational smart toys market.
Trend signals
Trend signals for Interpersonal Play
Trend score 5.0 out of 10, from popularity 75%, activity 68%, freshness 8%.
Popularity75%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
