Category
Lifestyle
Assisted Choices
Trend cluster
Category
AI
Consumption
AI crosses over into food to offer both streamlined and experiential alternatives.
3.8
Trend score
Trend
What is the AI Consumption trend?
AI Consumption: AI integration continues to expand into other consumer categories like food and beverage, providing tools for efficiency, assistance and all-around enjoyment. AI is no longer something only attributed to robots and chat bots, rather, the integration into the actual production of food and beverage products speak to the mainstream use and acceptance for smart and automated solutions in consumers’ day-to-day rituals.
Insight
The consumer insight behind the AI Consumption trend
Tech-savvy consumers like Gen Z and Millennials are accustomed to the streamlined efficiency of technology and online platforms. With that, they're looking for increased access to technology in all parts of their life and routine, particularly food and beverage consumption. A need for seamless tech access is resonating with brands as these consumers continue to put their trust and expectation in smart technology.
Trend themes
Themes within the AI Consumption trend
Three behaviours holding the trend together01
AI-Integrated Food and Beverage Products
AI technology is being integrated into the food industry to create smart and automated solutions that appeal to tech-savvy consumers looking for increased access to technology in all parts of their life and routine.
02
AI-Generated Product Creation
Using AI to create new food and beverage products, including both unexpected flavor pairings and plant-based ingredients, presents a unique opportunity for disruption in the food industry.
03
Personalized AI Technologies for Custom Recommendations
AI-driven technology that provides personalized recommendations, like the 5thru drive-thru system, is a growing trend that offers disruptive innovation opportunities in a range of industries including QSR, fast casual, and retail.
Industry implications
What the AI Consumption trend means for industry
Where the trend changes the playbookFor
Food and Beverage
AI technology is being leveraged in the food industry to create new products and offer customized solutions for consumers looking for healthy alternatives.
For
Technology
The integration of AI into a range of industries beyond just robotics and chatbots is expanding, providing new opportunities for tech-based companies.
For
Service Industry
The trend towards personalized AI technologies offers opportunities for disruption in a range of service-oriented industries including QSR, fast casual, and retail.
Workshop question
In what way could you incorporate AI into your consumers' daily rituals and interactions with your business?
Trend signals
Trend signals for AI Consumption
Trend score 3.8 out of 10, from popularity 74%, activity 33%, freshness 8%.
Popularity74%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the AI Consumption trend
5 featured examples from Dec 22, 2017 to May 10, 2019CategoryLifestyle
AI-Created Pretzel Snacks
Lotte's New Pretzel Stick Snack Was Created by Artificial Intelligence
The food industry is leveraging artificial intelligence to create unexpected and innovative new snack flavors and combinations.
CategoryLifestyle
AI-Created Vegan Burgers
Fazenda Futuro's Futuro Burger Was Created with Artificial Intelligence
The food and beverage sector can explore AI-assisted food production to create more innovative and satisfying plant-based products.
CategoryLifestyle
AI-Generated Whisky Spirits
Mackmyra and Microsoft are Making Whisky with Artificial Intelligence
Implementing AI technology to streamline and optimize the whisky production process.
CategoryLifestyle
AI-Made Greek Yogurts
The Not Company Prepares to Launch its Creamy Dairy-Free NOTYOGURT
AI and plant-based ingredients can disrupt the dairy industry and transform the way we think about food and nutrition.
CategoryLifestyle
Personalized AI Drive-Thrus
5thru's Drive-Thru Experience Involves Custom Recommendations
The use of AI-driven drive-thru technology can revolutionize customer experiences and boost sales in the QSR industry.
