Category
Fashion
Scaled Restraint
Trend cluster
Category
Dessert
Palette
Confectionery-themed palettes plays up the indulgent element of makeup.
3.9
Trend score
Trend
What is the Dessert Palette trend?
Dessert Palette: Achieving a playful balance between novelty and function, sweets-inspired makeup launches that expand on the enjoyment of classic confections are successfully appealing to nostalgia-inclined beauty buffs. With all manner of food themes serving as inspiration to an increasing number of inedible product ranges, brands are decidedly innovating around the universal experience of food and the positive connotations of particular food experiences.
Trend themes
Themes within the Dessert Palette trend
Three behaviours holding the trend together01
Food-Themed Makeup
Brands are innovating around the universal experience of food, catering to beauty buffs who seek a novel and functional balance with makeup.
02
Dessert Palette
Sweets-inspired makeup launches expand on the enjoyment of classic confections and are successfully appealing to nostalgia-inclined consumers.
03
Confection-Inspired Cosmetics
Beauty brands are creating confectionery-inspired, youth-oriented products with bright colours and playful packaging designs.
Industry implications
What the Dessert Palette trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Food-themed makeup is disrupting the beauty industry by catering to consumers seeking a novel and functional balance between makeup and confectionery.
For
Packaging Industry
Playful packaging and naming conventions of food-themed makeup is disrupting the packaging industry by offering new directions in design.
For
Food and Beverage Industry
Food-themed makeup speaks to the universal experience and positive associations with food, catering to nostalgia-inclined consumers who already love what they eat.
Workshop question
How can you explore shared cultural experiences as a unifying theme within an upcoming product launch?
Trend signals
Trend signals for Dessert Palette
Trend score 3.9 out of 10, from popularity 54%, activity 54%, freshness 8%.
Popularity54%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dessert Palette trend
4 featured examples from Mar 25, 2018 to Feb 19, 2019CategoryFashion
Dessert-Themed Matte Foundations
Beauty Bakerie's New Cake Mix Foundation Looks Good Enough to Eat
Cosmetics companies have the opportunity to leverage emerging trends in makeup formulations and expand their foundation lines to include more diverse shades that appeal to custome…
CategoryFashion
Confection-Inspired Cosmetics
Beauty Bakerie's New Eyeshadow Palette Pays Tribute to Instagram
Beauty brands can continue to create innovative and unique products, such as confectionery and social media-inspired cosmetics, to appeal to younger, trend-conscious consumers.
CategoryFashion
Gingerbread-Inspired Eye Palettes
Too Faced's Gingerbread Spice Palette is Ideal for the Holidays
The beauty and cosmetics industry can leverage the trend of holiday-inspired eye palettes to attract customers, boost sales, and differentiate their products from competitors.
CategoryFashion
Pudding-Themed Eyeshadow Palettes
Beauty Bakerie's 'Proof is in the Pudding' is Dessert-Inspired
Opportunity for beauty brands to tap into the growing demand for unique and themed makeup products.
