Confectionery-themed palettes plays up the indulgent element of makeup
Implications - Achieving a playful balance between novelty and function, sweets-inspired makeup launches that expand on the enjoyment of classic confections are successfully appealing to nostalgia-inclined beauty buffs. With all manner of food themes serving as inspiration to an increasing number of inedible product ranges, brands are decidedly innovating around the universal experience of food and the positive connotations of particular food experiences.
Workshop Question - How can you explore shared cultural experiences as a unifying theme within an upcoming product launch?
Trend Themes
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Food-themed Makeup — Brands are innovating around the universal experience of food, catering to beauty buffs who seek a novel and functional balance with makeup.
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Dessert Palette — Sweets-inspired makeup launches expand on the enjoyment of classic confections and are successfully appealing to nostalgia-inclined consumers.
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Confection-inspired Cosmetics — Beauty brands are creating confectionery-inspired, youth-oriented products with bright colours and playful packaging designs.
Industry Implications
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Beauty Industry — Food-themed makeup is disrupting the beauty industry by catering to consumers seeking a novel and functional balance between makeup and confectionery.
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Packaging Industry — Playful packaging and naming conventions of food-themed makeup is disrupting the packaging industry by offering new directions in design.
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Food and Beverage Industry — Food-themed makeup speaks to the universal experience and positive associations with food, catering to nostalgia-inclined consumers who already love what they eat.
