Wellness Booster

Relaxation-focused beverages are condensed into shot-sized formats

Implications - Capitalizing on the popularity of small-format beverages, brands within the wellness space are producing shooters that offer consumers stress-relief. Inspired by the energy-boosting wellness shots that consumers have long been accustomed to, this reversal within the relaxation space offers a novel product in a familiar format.

Workshop Question - Consider unique product presentations in adjacent spaces that your brand could take inspiration from.
SCORE 6.4
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17,625 Total Clicks
Jan 19 - Apr 19
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Featured Examples
Functional Supplement Shots - DrinkTru Offers Easy-to-Consume Aids for Focus, Sleep, Energy & More
SCORE 8.6
Recent and V. Hot 172 Clicks Pub: Apr 17, 19
Functional Supplement Shots
DrinkTru Offers Easy-to-Consume Aids for Focus, Sleep, Energy & More
DrinkTru is now moving beyond its core TruEnergy line to share other functional and flavorful dietary supplement shots. While the original TruEnergy packs natural caffeine plus vitamins, electrolytes,... [More]
Relaxing Hemp Shots - DrinkTru's TruBreeze +Hemp Supports Natural Relief and Relaxation
SCORE 5.6
Recent and Warm 123 Clicks Pub: Apr 17, 19
Relaxing Hemp Shots
DrinkTru's TruBreeze +Hemp Supports Natural Relief and Relaxation
DrinkTru produces a variety of function shots, including one for energy, but TruBreeze +Hemp stands apart as a functional hemp shot that helps to support relief and relaxation in the mind and body.... [More]
Functional Collagen Shots - Vital Proteins' Drinkable Dietary Supplements Support Sleep, Calm & More
SCORE 5.6
This Year and Warm 289 Clicks Pub: Jan 14, 19
Functional Collagen Shots
Vital Proteins' Drinkable Dietary Supplements Support Sleep, Calm & More
Vital Proteins recently added to its collection of collagen powder and beef gelatin products with a line of drinkable Collagen Shots. The Collagen Shots are packed into two-ounce bottles and... [More]
Stress-Relieving Shot Beverages - Nerv Shots are Health-Centric Drinks Designed to be On-The-Go
SCORE 5.1
This Month and Warm 50 Clicks Pub: Apr 10, 19
Stress-Relieving Shot Beverages
Nerv Shots are Health-Centric Drinks Designed to be On-The-Go
Dr. Michael Jiang is a young neuroscientist and the brainchild behind the Nerv Shots. It is a small drink designed to fit into the on-the-go lifestyle to manage focus and suppress feelings of stress... [More]
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