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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Wellness Booster

Relaxation-focused beverages are condensed into shot-sized formats

Trend - Capitalizing on the popularity of small-format beverages, brands within the wellness space are producing shooters that offer consumers stress-relief. Inspired by the energy-boosting wellness shots that consumers have long been accustomed to, this reversal within the relaxation space offers a novel product in a familiar format.

Insight - More consumers are taking control of their health and are using their diet as a functional driver for holistic wellness. Consumers seeking instant relaxation and low commitment solutions derive value from condensed and convenient products offering supercharged benefits. Whether these benefits are tangible or placebo, the concentrated form offers an increased sense of reliability for consumers.
Workshop Question - Consider unique product presentations in adjacent spaces that your brand could take inspiration from.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
38,085 Total Clicks
Date Range:
Jan 19 — Apr 19
Trending:
This Year and Mild
Consumer Insight Topics:

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