Altru shares functional water beverages that are enhanced with natural caffeine, electrolytes and antioxidants like glutathione, one of the body's most potent antioxidants—as such, the brand sets itself apart by producing what it calls "the mother of all antioxidant drinks."
These beverages are the first of their kind containing first beverage containing glutathione, in a formula that's free from artificial sweeteners, colors, flavors and preservatives. As well as sharing a boost of natural caffeine from sources like green tea and guarana, these beverages hydrate and share delicious and unique flavors like Peach Mangosteen, Mango Cherimoya, Coconut Jackfruit and Tangerine Prickly Pear.
As Altru was founded by three scientists and rescue pet owners, it is passionate about donating 10% of its net profits to pet rescue partners.
What Makes This Trend Stand Out
- Natural Antioxidant Beverages
- Opportunity for innovation in the production of natural, healthy and tasty beverages rich in antioxidants and minerals.
- Functional Water Beverages
- Opening for creating innovative formulas of functional beverages with natural stimulants and nutrients, free from artificial sweeteners, colors, flavors and preservatives.
- Socially Responsible Beverages
- Chance to develop a specialized brand with social and ethical values that donates part of its profits to pet rescue partners or other noble causes.
Sectors Adopting This
- Beverage Manufacturing
- Trend for companies to produce functional and healthy beverages that cater to consumers' needs and preferences, with innovative formulas and ingredients.
- Natural Products
- Opportunity for companies to specialize in natural and organic beverages, with no harmful additives and with a focus on sustainability and social responsibility.
- Pet Rescue and Animal Welfare
- Chance for companies to align themselves with social causes and donate part of their profits to pet rescue partners, animal shelters, and other initiatives for animal welfare.
