Steaz is refreshing Steaz Green Tea by turning it into an elevated offering by the name of Steaz Antioxidant Brew Teas, and these canned antioxidant beverages appeal to consumers with clean-label ingredients. Free from extraneous ingredients like inulin and erythritol, the teas set themselves apart with formulas that combine liquid brewed green tea with acerola cherry for an additional boost of antioxidants.
The beverages are said to have "elevated functionality without compromising taste" and Steaz Antioxidant Brew Tea is produced in fruity flavors like Peach, Unsweetened Lemon and Zero Calorie Raspberry. The canned beverages boast crisp, white cans that communicate the purity of their ingredients and the potency of the antioxidant-packed formulas with benefits for the mind and body.
What's Driving This Trend
- Clean-label Antioxidant Beverages
- Opportunities to capitalize on consumer demand for beverages with clean-label ingredients and added health benefits through natural sources of antioxidants like acerola cherry.
- Green Tea-based Functional Beverages
- Innovations in using green tea as a base for functional beverages with added health benefits like antioxidants, targeting health-conscious consumers.
- Premium Canned Beverages
- Opportunities to offer premium canned beverages with sleek, minimalist packaging that communicates the purity and quality of natural ingredients.
Who This Affects Most
- Beverage
- Opportunities to innovate within the beverage industry by developing new functional beverages with a focus on natural ingredients and added health benefits.
- Health and Wellness
- Trend towards health and wellness opens up opportunities for innovative companies to produce functional beverages that provide added health benefits like antioxidants.
- Packaging
- Opportunities for companies to produce innovative, minimalist packaging for premium beverages that communicate their natural and healthful qualities.
