Cannabis strains adopt dessert-themed flavors and aromas
Trend - The enhanced focus on the flavor and aromas of cannabis strains comes as the plant continues to be legalized across North America, and one of the observable shifts in this space is the prioritization of "dessert-like" cannabis strains.
Insight - As North American consumers become more accustomed to cannabis and its benefits, they're looking for new and interesting ways to integrate it into their lives. For individuals who prefer not to smoke it, edible options offer playful and simple alternatives that consumers can feel more comfortable with.
Insight - As North American consumers become more accustomed to cannabis and its benefits, they're looking for new and interesting ways to integrate it into their lives. For individuals who prefer not to smoke it, edible options offer playful and simple alternatives that consumers can feel more comfortable with.
Workshop Question - How could your brand experiment with playful flavors or branding in its products/services?
Trend Themes
1. Flavor and Aroma Exploration - The enhanced focus on flavors and aromas of cannabis strains is paving the way for hyper-specific cannabis strains to emerge, offering consumers alternatives beyond traditional strains.
2. Cannabis for Health and Wellness - An increasing number of people are open to integrating cannabis into their lives for both recreational and wellness pursuits. The market can cater to both endeavors.
3. Cannabis as a Lifestyle Statement - Marijuana is being reshaped as a whole, now aligned with health, wellness, lifestyle, and luxury experiences.
Industry Implications
1. Cannabis and Edibles Industry - As consumers become more accustomed to cannabis and its benefits, the edibles market offers playful and simple alternatives that consumers can feel more comfortable with.
2. Luxury and Lifestyle Industry - The emerging legalized cannabis industry presents an opportunity for luxury and lifestyle branding, creating a fashion and style-centric cannabis brand.
3. Horticulture Industry - The growing necessity for hyper-specific cannabis strains calls for precision horticultural practices resulting in desirable flavor and aroma combinations.
