Iconic '90s toys serve as inspiration for nostalgic cosmetics collections
Trend - With Millennials and Gen Z currently serving as the principles drivers of the beauty industry, it should be no surprise that cosmetics brands are looking to iconic 1990s toys for packaging and branding inspiration.
Insight - Nostalgia has long been used by brands, and consumers dealing with both the small and large stresses of modern day life have interest in reclaiming comforting aspects of their childhood. Niche themed launches referencing a very specific time, place and feeling can evoke emotions in consumers that allow brands to better resonate with their base.
Insight - Nostalgia has long been used by brands, and consumers dealing with both the small and large stresses of modern day life have interest in reclaiming comforting aspects of their childhood. Niche themed launches referencing a very specific time, place and feeling can evoke emotions in consumers that allow brands to better resonate with their base.
Workshop Question - What iconic product experiences of the 1990s can you use to inspire nostalgia-driven customers?
Trend Themes
1. Nostalgia-fueled Cosmetics - Brands are using iconic 90s toys for packaging and branding inspiration to appeal to Millennials and Gen Z.
2. Themed Cosmetic Launches - Niche themed cosmetic launches that reference a specific time, place and feeling evoke emotions in consumers, allowing brands to better resonate with their base.
3. Toy-inspired Makeup Palettes - Makeup palettes inspired by iconic 90s toys like Polly Pocket and Barbie are popular, featuring collectible, pocket-sized packaging and vegan, cruelty-free products.
Industry Implications
1. Cosmetics - Cosmetics brands are leveraging nostalgia and themed cosmetic launches to appeal to younger generations and evoke emotions in consumers.
2. Fashion - Online fashion and beauty retailers like ASOS are offering exclusive cosmetic lines, encouraging diversity, experimentation and self-expression.
3. Toys - Iconic 90s toys like Polly Pocket and Barbie are continuing to inspire new lines of cosmetics and fashion, as well as new collaborations with brands.
