Plaything Palette

Iconic '90s toys serve as inspiration for nostalgic cosmetics collections

Implications - With millennials and gen z currently serving as the principles drivers of the beauty industry, it should be no surprise that cosmetics brands are looking to iconic 1990s toys for packaging and branding inspiration. This development highlights the persistent interest of these younger generations in reclaiming comforting aspects of their childhood in everyday life, as well as the success of niche themed launches that appeal to a very specific time, place and feeling.

Workshop Question - What iconic product experiences of the 1990s can you use to inspire nostalgia-driven customers?
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