Brands within the skincare space offer at-home hydrogel facials
Trend - Hydrogel-based masks that better infuse various moisturizing and antioxidant ingredients into the skin are on the rise. Aside from boosting the efficacy of the ingredients being delivered these hydrogel-based items also provide a more relaxing and memorable experience for those who use them.
Insight - The process of taking care of their skin for consumers isn't just about achieving beauty, but for finding time in the day to unwind and relieve stress. This "skincare as escapism" habit is particularly popular among Millennials, who in-turn seek out products and services that prioritize the "experience" as much as they do the end result.
Insight - The process of taking care of their skin for consumers isn't just about achieving beauty, but for finding time in the day to unwind and relieve stress. This "skincare as escapism" habit is particularly popular among Millennials, who in-turn seek out products and services that prioritize the "experience" as much as they do the end result.
Workshop Question - How could your brand enhance a traditional product with the addition of a new or updated element?
Trend Themes
1. Hydrogel Masks - Hydrogel-based masks are becoming more popular as they boost the efficacy of skincare ingredients and provide a relaxing experience for consumers.
2. Natural and Organic Skincare - Consumers are seeking out natural and organic skincare products that offer targeted benefits for their skin as well as suit their lifestyles and values.
3. Superfood-infused Skincare - Skincare brands are incorporating superfood ingredients into their products, such as probiotics, to create more nourishing and effective skincare solutions.
Industry Implications
1. Beauty and Personal Care - The rise of hydrogel masks, natural and organic skincare, and superfood-infused skincare offer opportunities to create innovative and effective products in the beauty and personal care industry.
2. Wellness and Spa - The trend of "skincare as escapism," particularly among Millennials, presents opportunities to enhance the experience of spa and wellness services by incorporating skincare treatments.
3. Sustainable and Ethical Business - Consumer demand for natural and organic skincare products and ethical business practices is increasing, presenting opportunities for companies to improve their sustainability practices and in turn, attract more eco-conscious consumers.
